Provide security and trust
Posted: Mon Dec 23, 2024 5:05 am
5.
Make no mistake: sales are not the only goal of managing an e-commerce site. Providing security to consumers should be another of your priorities. If you don't get potential customers to see you as a trustworthy business, it will be very difficult for you to connect with them so that they buy your products or services.
How can you generate trust in consumers? These are some of the conditions that an online retail business must meet to offer security to customers:
Functional, solid and accessible website where navigation is easy and intuitive.
Different payment options through recognized and verifiable providers.
Activation of the secure electronic commerce system (CES) to guarantee secure payments.
Digital certificate of authenticity of the website (SSL certificate).
Visible contact and customer service information.
Transparency and accessibility of shipping, returns, payment, terms and conditions policies.
More information
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Frequently asked questions about the retail sector
What does retail mean?
The term retail applies to those physical or online businesses that make unit sales of products to large numbers of customers. Generally, these customers are the final consumers.
How does the retail sector work?
Manufacturers sell to wholesalers and wholesalers to retailers. Retailers are responsible for bringing the product to the final consumers.
What steps should I follow to enter the retail sector with my ecommerce?
Think big, but start small
Look for a business model that suits your needs
Find out about the best deals
Work on your website's positioning and digital marketing
Offer security and trust
How can I offer security and trust with my online retail business?
Design a solid, accessible and functional website with SSL certification; offer your consumers payment methods through well-known and verifiable platforms with the CES system, and be transparent in your operating policies, terms and conditions.
Make no mistake: sales are not the only goal of managing an e-commerce site. Providing security to consumers should be another of your priorities. If you don't get potential customers to see you as a trustworthy business, it will be very difficult for you to connect with them so that they buy your products or services.
How can you generate trust in consumers? These are some of the conditions that an online retail business must meet to offer security to customers:
Functional, solid and accessible website where navigation is easy and intuitive.
Different payment options through recognized and verifiable providers.
Activation of the secure electronic commerce system (CES) to guarantee secure payments.
Digital certificate of authenticity of the website (SSL certificate).
Visible contact and customer service information.
Transparency and accessibility of shipping, returns, payment, terms and conditions policies.
More information
What is Shopify and how does it work? Complete guide in Spanish
What is Storytelling, what is it for and how to use it with your business?
How to sell vintage clothing online? The definitive guide
From real estate agent to retailer - how strategic canada numbers list financing helped an entrepreneur quickly climb the ranks
What is an Elevator Pitch and how to create it in 5 easy steps?
Economic lessons that you should consider in your business
Movies for entrepreneurs
Can a rich man teach you how to be rich?
The importance of financial economics for the entrepreneur
9 self-care strategies for busy entrepreneurs
Frequently asked questions about the retail sector
What does retail mean?
The term retail applies to those physical or online businesses that make unit sales of products to large numbers of customers. Generally, these customers are the final consumers.
How does the retail sector work?
Manufacturers sell to wholesalers and wholesalers to retailers. Retailers are responsible for bringing the product to the final consumers.
What steps should I follow to enter the retail sector with my ecommerce?
Think big, but start small
Look for a business model that suits your needs
Find out about the best deals
Work on your website's positioning and digital marketing
Offer security and trust
How can I offer security and trust with my online retail business?
Design a solid, accessible and functional website with SSL certification; offer your consumers payment methods through well-known and verifiable platforms with the CES system, and be transparent in your operating policies, terms and conditions.