It can also be used as a source for lookalike audiences.
Posted: Wed Feb 19, 2025 4:08 am
When you create a Custom Audience from a Customer List, you need to provide Facebook with information about your existing customers.
The information in a customer list is "identifying information" such as email addresses, phone numbers, and addresses.
Facebook then matches that information with your Facebook profile.
Facebook uses this information to find the audience you want to reach with your ads.
Engagement Custom Audiences are audiences based on actions taken on Facebook apps and services.
You can target people who take actions such as playing a video or opening a form.
Next comes offline activities .
Here, we are targeting people who have taken action offline.
Since the activities will be mainly offline,Highly recommended for those with a physical store.
Basically, since this is an audience that lists conversion us cell phone number list users, it has the disadvantage that the list is difficult to produce in large volume.
How to create a lookalike audience
Next, let's learn how to create a lookalike audience .
Lookalike audiences are lists of people who behave similarly online.
Reach out to people who have similar tendencies to your existing loyal customers and are likely to be interested in your business.
It can be thought of as an extension of Custom Audiences.
There are two main ways to create a lookalike audience:
How to create with pixels
How to create a customer list
First, let's look at how to create it using pixels .
Using a pixel (LAG) embedded in the page, we find users with similar characteristics, such as site visitors and child version users, and deliver ads to them.
And here's how to create one using a customer list .
This is a method of using customer data (CRM data) to deliver ads to similar users.
You can use multiple lookalike audiences simultaneously in one ad set.
Your ad will be shown to people who are part of one of the lookalike audiences you select.
The information in a customer list is "identifying information" such as email addresses, phone numbers, and addresses.
Facebook then matches that information with your Facebook profile.
Facebook uses this information to find the audience you want to reach with your ads.
Engagement Custom Audiences are audiences based on actions taken on Facebook apps and services.
You can target people who take actions such as playing a video or opening a form.
Next comes offline activities .
Here, we are targeting people who have taken action offline.
Since the activities will be mainly offline,Highly recommended for those with a physical store.
Basically, since this is an audience that lists conversion us cell phone number list users, it has the disadvantage that the list is difficult to produce in large volume.
How to create a lookalike audience
Next, let's learn how to create a lookalike audience .
Lookalike audiences are lists of people who behave similarly online.
Reach out to people who have similar tendencies to your existing loyal customers and are likely to be interested in your business.
It can be thought of as an extension of Custom Audiences.
There are two main ways to create a lookalike audience:
How to create with pixels
How to create a customer list
First, let's look at how to create it using pixels .
Using a pixel (LAG) embedded in the page, we find users with similar characteristics, such as site visitors and child version users, and deliver ads to them.
And here's how to create one using a customer list .
This is a method of using customer data (CRM data) to deliver ads to similar users.
You can use multiple lookalike audiences simultaneously in one ad set.
Your ad will be shown to people who are part of one of the lookalike audiences you select.