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On-page optimization Contrary to the two factors

Posted: Wed Feb 19, 2025 3:40 am
by mayaboti
Presence of keywords in the review text. So far everything is clear, right? Ok, now let's take it one step further. Let's think about reviews (and reviewers) in terms of entities. We said before that people are also classified as entities by Google , right? We will therefore have an entity (person) expressing a vote or opinion on another entity (the company). But not all person-entities have the same weight… If your restaurant receives a positive review from Joe Bastianich, do you think Google will rate it the same as Roberto Serra's? Obviously not! To this it should be added that the user-generated content of the reviews helps Google to better understand your entity.


Ok Roberto, so what can I do? Work to get reviews brazil telegram data that point exactly where you want them! For example, you could invent an ad hoc marketing strategy and offer your customers an incentive to talk about a particular product/service you want to position yourself on in a local context. Be creative, the possibilities are endless. 3) we have just analysed, on-page optimization is especially relevant for the positioning of websites on local SERPs.


But, indirectly, local traffic on the website helps to gain positions in the local pack too. Local pack and website are in fact two communicating vessels, so your local SEO strategy should include both. What are the aspects you need to focus on for on-page optimization? The amount of quality content . Let's face it: most local businesses have skimpy websites, created with the intention of being little more than a flyer or a business card.