Help customers make informed decisions
Posted: Wed Feb 19, 2025 3:25 am
The good news? Live shopping is an engaging way to meet shoppers where they are in real-time and brings key benefits for brands looking to introduce new shopping touchpoints.
A few of them:
1. Raise brand awareness
The first step to convincing customers to buy from you is getting brand awareness. Live shopping has the power to reach a broad audience and help brands get bigger exposure.
2. Offer exclusive discounts
There’s no way around it—customers bangladesh mobile database love discounts. According to Statista, one of the main benefits of livestream shopping was the possibility to access exclusive deals.
The format of live shopping makes it easy to answer customers’ questions and boost their confidence. Statista shows that 31% of respondents said this purchasing channel enabled them to shop smarter and make more informed buying decisions.
4. Create a personal relationship with your customers
With customer acquisition costs on the rise, brands are looking for ways to create long-term relationships with customers. Here’s where live shopping can help. The two-way communication creates a sense of personal relationship, which leads to getting loyal customers.
5. Lower your return rates
Another big headache for brands is product returns. According to Coresight data, live shoppers are 40% less likely to return an item than other online shoppers.
6. Broadcast to more channels
Brands are always looking for new touchpoints. Nearly six in 10 companies use owned platforms for live streaming to broadcast to more channels and extend their reach, shows Coresight data.
7. Boost your conversion rates
Increasing conversions is one of the top priorities for ecommerce brands. With live shopping, conversion rates are as high as 40%, according to Mary Ghahremani, CEO of live video e-commerce platform provider Bambuser.
A few of them:
1. Raise brand awareness
The first step to convincing customers to buy from you is getting brand awareness. Live shopping has the power to reach a broad audience and help brands get bigger exposure.
2. Offer exclusive discounts
There’s no way around it—customers bangladesh mobile database love discounts. According to Statista, one of the main benefits of livestream shopping was the possibility to access exclusive deals.
The format of live shopping makes it easy to answer customers’ questions and boost their confidence. Statista shows that 31% of respondents said this purchasing channel enabled them to shop smarter and make more informed buying decisions.
4. Create a personal relationship with your customers
With customer acquisition costs on the rise, brands are looking for ways to create long-term relationships with customers. Here’s where live shopping can help. The two-way communication creates a sense of personal relationship, which leads to getting loyal customers.
5. Lower your return rates
Another big headache for brands is product returns. According to Coresight data, live shoppers are 40% less likely to return an item than other online shoppers.
6. Broadcast to more channels
Brands are always looking for new touchpoints. Nearly six in 10 companies use owned platforms for live streaming to broadcast to more channels and extend their reach, shows Coresight data.
7. Boost your conversion rates
Increasing conversions is one of the top priorities for ecommerce brands. With live shopping, conversion rates are as high as 40%, according to Mary Ghahremani, CEO of live video e-commerce platform provider Bambuser.