What results do you achieve with personal summaries?
Posted: Mon Dec 23, 2024 4:59 am
Do you have so many topics that it is no longer clear for subscribers? Is the content that belongs to a topic not immediately comprehensible? Does your content have multiple topics? Is online reading behavior measurable and can you link it to a subscriber? Then it is best to start with personal summaries based on automatic matching.
Based on all these questions, you can find out whether and which type of personal summary best suits your organization (and therefore the subscriber).
At the beginning of this article we briefly discussed the dangers of overloading your subscribers with information. By sending personal summaries, the mail pressure for the subscriber will decrease. In addition, thanks to personal summaries you also send more relevant content. The combination of a lower mail pressure and a higher relevance results in a higher involvement and therefore also higher ratios.
A number of our clients apply personal summaries. We have looked at the results together with our clients. They see that the open ratio and the CTR ( click through ratio ) increase by using personal home business opportunity seekers summaries. The increase in the number of unique opens varies between 50% and 200%. Recipients therefore seem to be more interested in opening one email than 4 emails. We see a similar increase in the CTR. In addition, the chance that subscribers unsubscribe from the newsletter is also smaller, because the content of the newsletter is more relevant to them. Ultimately, this has a positive impact on your engagement.
There are other factors that this increase depends on. For example, you can think of the email frequency, the day of sending and the time of sending. It is good to experiment with these things to find out what works best for your organization.
Reduce shipping costs & save time
Sending personal summaries not only has a positive effect on ratios, there are even more positive effects. For example, shipping costs are reduced, because your organization sends fewer e-mails. In addition, time is freed up for the employees who are responsible for e-mail marketing. You save time in sending newsletters, because personal summaries are automatically created. This time saving can be spent by the employee on writing even better articles.
Facebook) are also able to follow your audience cross-device. In short, branding, but with a conversion tail. The use of social media for local marketing is also taking off. Facebook even developed a special option for large brands to centrally manage all their stores. And what about Snap, which acquired Places to get more control over offline local presence? In short, there is a lot going on in the field of local social media marketing. In this article I explain what the benefits are and how you can tackle it.
Based on all these questions, you can find out whether and which type of personal summary best suits your organization (and therefore the subscriber).
At the beginning of this article we briefly discussed the dangers of overloading your subscribers with information. By sending personal summaries, the mail pressure for the subscriber will decrease. In addition, thanks to personal summaries you also send more relevant content. The combination of a lower mail pressure and a higher relevance results in a higher involvement and therefore also higher ratios.
A number of our clients apply personal summaries. We have looked at the results together with our clients. They see that the open ratio and the CTR ( click through ratio ) increase by using personal home business opportunity seekers summaries. The increase in the number of unique opens varies between 50% and 200%. Recipients therefore seem to be more interested in opening one email than 4 emails. We see a similar increase in the CTR. In addition, the chance that subscribers unsubscribe from the newsletter is also smaller, because the content of the newsletter is more relevant to them. Ultimately, this has a positive impact on your engagement.
There are other factors that this increase depends on. For example, you can think of the email frequency, the day of sending and the time of sending. It is good to experiment with these things to find out what works best for your organization.
Reduce shipping costs & save time
Sending personal summaries not only has a positive effect on ratios, there are even more positive effects. For example, shipping costs are reduced, because your organization sends fewer e-mails. In addition, time is freed up for the employees who are responsible for e-mail marketing. You save time in sending newsletters, because personal summaries are automatically created. This time saving can be spent by the employee on writing even better articles.
Facebook) are also able to follow your audience cross-device. In short, branding, but with a conversion tail. The use of social media for local marketing is also taking off. Facebook even developed a special option for large brands to centrally manage all their stores. And what about Snap, which acquired Places to get more control over offline local presence? In short, there is a lot going on in the field of local social media marketing. In this article I explain what the benefits are and how you can tackle it.