The content of the letters may be something like this
Posted: Tue Feb 18, 2025 8:49 am
In the first lines of the first letter, greet the new reader and immediately give what you promised in your subscription form: a guide (or a link to download it), training materials for the first day of the course, confirmation of registration for the webinar, a link to the questionnaire for a consultation, etc. This should also be reflected in the subject of the message: “Get your guide”, “Course such-and-such, day one”. Such messages are perceived not as advertising, but as transactional, i.e. needed personally by this person, at his request. Therefore, the open rate of follow-ups is always 4-5 times higher than that of regular mailings. It would be a sin not to take advantage of this, so provide the promised gift immediately and without unnecessary words, and immediately add something else, for example, a couple of links to the hottest and most popular content of your site . We do not sell anything either here or in the next letters! First, interest the subscriber, make him your regular reader, bring maximum benefit for free.
2. In the following letters we continue to collect all the best and most useful things that you have. All this is free and without sales.
3. From the seventh letter, you can start offering your product , also through training and benefit (if you did everything correctly above, then by this point you have already earned this right). Create a permanent coupon for a small discount in advance and always add the code to the offer to buy the product.
4. Next, alternate useful content and purchase offers. Sell no more often than in every third letter. The rest remain neutral.
5. For letters to existing clients, the policy is different: you can offer them your additional products almost immediately, but do not be too aggressive and also dilute your offers with something useful.
6. After the 10th letter, the permanent discount can be increased by 5% and a new coupon can be given as a thank you for the loyalty of your now permanent reader.
7. You can stop here, or you can add as many more letters as you like and stretch the chain for as long as you like . In this case, make the pauses between letters longer and longer, and the discounts higher and argentina number data higher each month (as far as common sense allows).
Design
Automatic email distribution - how to set up
My story about design does not apply to online stores: it is important and necessary for them. But it may be useful for bloggers and sites with services and complex products.
In the design situation, we had a surprising discovery. I wrote the first follow-ups in the simplest form: black font and blue links. I didn’t add any pictures, backgrounds, or even a logo. Seeing that these letters work and bring in real money, I decided to change their clothes — why are they so ugly? And then something strange happened: the traffic from the follow-ups immediately fell by half after the redesign.
As I have already said, follow-ups have a huge advantage over regular mailings: they are perceived as necessary and “to the point”, and not as advertising and spam. So, the more “technical” and unsightly they look, the better . But once you design them, they end up in the same row with the mountains of decorated sales letters that now fill every mailbox. And they are already perceived as advertising and a “scam”. Or they simply end up in a blind spot. Have you heard about “banner blindness”, which has developed in most Internet users due to the abundance of advertising? It’s the same here.
Once we rolled back the emails to their previous appearance, the traffic leveled out.
2. In the following letters we continue to collect all the best and most useful things that you have. All this is free and without sales.
3. From the seventh letter, you can start offering your product , also through training and benefit (if you did everything correctly above, then by this point you have already earned this right). Create a permanent coupon for a small discount in advance and always add the code to the offer to buy the product.
4. Next, alternate useful content and purchase offers. Sell no more often than in every third letter. The rest remain neutral.
5. For letters to existing clients, the policy is different: you can offer them your additional products almost immediately, but do not be too aggressive and also dilute your offers with something useful.
6. After the 10th letter, the permanent discount can be increased by 5% and a new coupon can be given as a thank you for the loyalty of your now permanent reader.
7. You can stop here, or you can add as many more letters as you like and stretch the chain for as long as you like . In this case, make the pauses between letters longer and longer, and the discounts higher and argentina number data higher each month (as far as common sense allows).
Design
Automatic email distribution - how to set up
My story about design does not apply to online stores: it is important and necessary for them. But it may be useful for bloggers and sites with services and complex products.
In the design situation, we had a surprising discovery. I wrote the first follow-ups in the simplest form: black font and blue links. I didn’t add any pictures, backgrounds, or even a logo. Seeing that these letters work and bring in real money, I decided to change their clothes — why are they so ugly? And then something strange happened: the traffic from the follow-ups immediately fell by half after the redesign.
As I have already said, follow-ups have a huge advantage over regular mailings: they are perceived as necessary and “to the point”, and not as advertising and spam. So, the more “technical” and unsightly they look, the better . But once you design them, they end up in the same row with the mountains of decorated sales letters that now fill every mailbox. And they are already perceived as advertising and a “scam”. Or they simply end up in a blind spot. Have you heard about “banner blindness”, which has developed in most Internet users due to the abundance of advertising? It’s the same here.
Once we rolled back the emails to their previous appearance, the traffic leveled out.