What strategies can be used in a Google Ads portfolio strategy?
Posted: Tue Feb 18, 2025 8:27 am
There are six strategies that can be used with Google Ads' portfolio strategy automated bidding:
Bidding strategy types the goal Bidding strategies
Maximize clicks Increase site traffic Automatically adjusts bid increments to get the most clicks within a specified budget.
Maximize Clicks can be used as a standard strategy for a single campaign or as a portfolio strategy across multiple campaigns.
Target Impression Share Increase visibility Target Impression Share automatically adjusts your bids to help your ads appear at the top, minimum or anywhere on the Google search results page.
Only available on the Search Network.
It can be used as a standard strategy for a single campaign or as a portfolio strategy across multiple campaigns.
Target Cost Per Acquisition (tCPA) Increase conversions exit cell phone number list with target CPA Your search and display bids will be automatically set to maximize your conversions at your target cost per conversion.
Actual bids may be higher or lower than target depending on conversions.
Target CPA can be used as a standard strategy in a single campaign, or as a portfolio strategy across multiple campaigns and ad groups.
Target Return on Ad Spend (tROAS) Achieving a target return on advertising spend (ROAS) when each conversion is worth a different amount Target ROAS automatically adjusts bids to maximize conversion value at the target ROAS you specify.
For some conversions, your actual return on ad spend may be higher or lower than your goal.
Target ROAS can be used as a portfolio strategy or as a standard bidding strategy for individual campaigns.
Maximize conversions Automatically adjust bids to get the most conversions within your budget Maximise conversions automatically adjusts bids to maximise conversions for your campaign while still trying to spend your entire budget.
Maximize conversion value Increasing conversion value while trying to spend your entire budget Automatically adjusts bids to maximize conversion value while spending the right amount of budget.
What are the benefits of a Google Ads portfolio strategy?
Now let’s take a look at the benefits of a Google Ads portfolio strategy.
The benefits of a Google Ads portfolio strategy are:
Easier management of bidding strategies
Comparison becomes more efficient
It becomes easier to optimize automation
is.
Now, let's analyze them one by one.
Bidding strategy types the goal Bidding strategies
Maximize clicks Increase site traffic Automatically adjusts bid increments to get the most clicks within a specified budget.
Maximize Clicks can be used as a standard strategy for a single campaign or as a portfolio strategy across multiple campaigns.
Target Impression Share Increase visibility Target Impression Share automatically adjusts your bids to help your ads appear at the top, minimum or anywhere on the Google search results page.
Only available on the Search Network.
It can be used as a standard strategy for a single campaign or as a portfolio strategy across multiple campaigns.
Target Cost Per Acquisition (tCPA) Increase conversions exit cell phone number list with target CPA Your search and display bids will be automatically set to maximize your conversions at your target cost per conversion.
Actual bids may be higher or lower than target depending on conversions.
Target CPA can be used as a standard strategy in a single campaign, or as a portfolio strategy across multiple campaigns and ad groups.
Target Return on Ad Spend (tROAS) Achieving a target return on advertising spend (ROAS) when each conversion is worth a different amount Target ROAS automatically adjusts bids to maximize conversion value at the target ROAS you specify.
For some conversions, your actual return on ad spend may be higher or lower than your goal.
Target ROAS can be used as a portfolio strategy or as a standard bidding strategy for individual campaigns.
Maximize conversions Automatically adjust bids to get the most conversions within your budget Maximise conversions automatically adjusts bids to maximise conversions for your campaign while still trying to spend your entire budget.
Maximize conversion value Increasing conversion value while trying to spend your entire budget Automatically adjusts bids to maximize conversion value while spending the right amount of budget.
What are the benefits of a Google Ads portfolio strategy?
Now let’s take a look at the benefits of a Google Ads portfolio strategy.
The benefits of a Google Ads portfolio strategy are:
Easier management of bidding strategies
Comparison becomes more efficient
It becomes easier to optimize automation
is.
Now, let's analyze them one by one.