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Businesses need to adapt to changes in customer

Posted: Tue Feb 18, 2025 8:04 am
by numberlist
8. The evolution of OOH advertising technology and trends shaping 2025 OOH trends shaping 2025 OOH trends shaping 2025 The OOH industry in 2024 has set the stage for a more promising and expected 2025 and the next phase.


Thanks to the expansion of retail media belgium whatsapp number data networks, the application of AI to improve workflows and the powerful data mining capabilities of pDOOH, this advertising medium is entering a period of rapid growth. Dynamic advertising campaigns, built with the right customer insights and context, combining digital and physical touchpoints with data-driven planning will prevail.


For brands and advertisers in Asia, 2025 promises to open up opportunities to pioneer this revolution by leveraging cutting-edge technologies to deploy smarter, faster and more effective OOH campaigns. Conclude 2024 marks a pivotal period in the evolution of the OOH industry, with the explosion of pDOOH technology, AI integration, and globalization.


The above figures and trends show that OOH advertising will continue to be an important and effective communication channel in 2024. Based on that, behavior and the legal environment to maximize growth opportunities in the coming year.