Personalization and segmentation
Posted: Tue Feb 18, 2025 6:42 am
Do you sell pet supplies? Prepare different newsletters for customers who buy cat food and others for dog owners.
Offer a product that is related to the last purchase, or that complements it appropriately ( cross-sell ). See our example with shoes: show several tips for matching handbags (belts, wallets, etc.) to the purchased pumps.
Is the user interested in your blog posts or downloadable content? Send them more information on the topic.
Invite customers living near your brick-and-mortar store to an event that will be held there.
This is how Decathlon invited the people of Pilsen to celebrate the anniversary of the opening of the store there.
Avoid constant sales presentations
Most marketers see newsletters as just an overview of their products (services). However, when building a brand, it is important to mainly provide content that offers advice, tips and solutions to problems .
Yes, if a person is in need of new shoes, a newsletter with discounted instagram database models may be the solution to their problem. But if not, a monthly shoe email will be more of an annoyance.
But what will come in handy for him:
an article about which shoes go with which style and for which occasion,
tips on how to care for leather shoes to make them last longer,
advice on which models are suitable for high insteps or wider calves.
Recipients will look forward to such newsletters. Thanks to such content, they will consider you not only an expert who understands your work, but also a friend who can give advice. With such newsletters, a brand is built.
Offer a product that is related to the last purchase, or that complements it appropriately ( cross-sell ). See our example with shoes: show several tips for matching handbags (belts, wallets, etc.) to the purchased pumps.
Is the user interested in your blog posts or downloadable content? Send them more information on the topic.
Invite customers living near your brick-and-mortar store to an event that will be held there.
This is how Decathlon invited the people of Pilsen to celebrate the anniversary of the opening of the store there.
Avoid constant sales presentations
Most marketers see newsletters as just an overview of their products (services). However, when building a brand, it is important to mainly provide content that offers advice, tips and solutions to problems .
Yes, if a person is in need of new shoes, a newsletter with discounted instagram database models may be the solution to their problem. But if not, a monthly shoe email will be more of an annoyance.
But what will come in handy for him:
an article about which shoes go with which style and for which occasion,
tips on how to care for leather shoes to make them last longer,
advice on which models are suitable for high insteps or wider calves.
Recipients will look forward to such newsletters. Thanks to such content, they will consider you not only an expert who understands your work, but also a friend who can give advice. With such newsletters, a brand is built.