Reviews increase credibility
Posted: Tue Feb 18, 2025 6:25 am
You can use photos in many ways, your imagination knows no bounds. Customers appreciate seeing the product in action in a photo, in real life . This method is particularly suitable for e-mailing for promoting clothing, footwear, cosmetics, toys, furniture and decorations. For example, if you are introducing a new collection in an e-mail, complement the message with photos of real customers or creators wearing your clothes .
User-generated content also includes reviews, which customers like and often follow when making purchases. Try using a review in an email instead of a product description , or simply compose the entire email from excerpts of the most interesting reviews of your product. You can also use testimonials, i.e. written or spoken recommendations of a product or ios database service. User experiences with your product or service presented in this way will clearly interest customers and increase the credibility of your brand.
UGC: review
Attach original video
Videos can also be used as user-generated content. Their creation and use in emailing is a bit more complicated, but it is not impossible. As a video, you can process:
review,
FAQs,
instructions.
Unboxing and funny videos are also a popular trend . However, we still have videos from customers or UGC creators in mind.
You can create a video yourself from photos from your customers and reviews of your product . It's not complicated and you can be sure that the customer will definitely be impressed.
UGC email campaigns from global brands
Airbnb showed real photos taken by clients on their travels in emails . The email was designed to inspire and encourage travel to new destinations.
Starbucks used UGC in an email campaign to promote its pumpkin spice latte. The email included photos of the drink from customers , as well as information on how to make it at home. The campaign was successful in creating buzz around the seasonal beverage and driving sales.
User-generated content also includes reviews, which customers like and often follow when making purchases. Try using a review in an email instead of a product description , or simply compose the entire email from excerpts of the most interesting reviews of your product. You can also use testimonials, i.e. written or spoken recommendations of a product or ios database service. User experiences with your product or service presented in this way will clearly interest customers and increase the credibility of your brand.
UGC: review
Attach original video
Videos can also be used as user-generated content. Their creation and use in emailing is a bit more complicated, but it is not impossible. As a video, you can process:
review,
FAQs,
instructions.
Unboxing and funny videos are also a popular trend . However, we still have videos from customers or UGC creators in mind.
You can create a video yourself from photos from your customers and reviews of your product . It's not complicated and you can be sure that the customer will definitely be impressed.
UGC email campaigns from global brands
Airbnb showed real photos taken by clients on their travels in emails . The email was designed to inspire and encourage travel to new destinations.
Starbucks used UGC in an email campaign to promote its pumpkin spice latte. The email included photos of the drink from customers , as well as information on how to make it at home. The campaign was successful in creating buzz around the seasonal beverage and driving sales.