Screencasts are particularly
Posted: Tue Feb 18, 2025 5:22 am
In short: the product film advertises, the explanatory video informs. This way, potential customers can find out more information before making a purchase and have a better basis for making a decision. This is an important factor, especially for complex products. As additional content to your product in the online shop, an explanatory video can do wonders for the conversion rate. The form in which the content is presented here depends mainly on the product or service. D animations or animated infographics and flow charts are suitable for abstract topics. If the product is a bit more "tangible", moderated product demonstrations are a good way to present the key functions.
The how-to video This format is similar to the explanatory video. However, it offers even more detailed information about a product or application. A process is shown step by step so that the viewer can follow and, if necessary, repeat south korea number data the process themselves. Many do-it-yourself videos work according to this principle, as do assembly instructions and tutorials. suitable as how-to videos for software or online applications. The event film Being present at trade fairs is important. But why should only the visitors to the trade fair know about it? A brief overview of the event attended, the most important topics on site and the voices of the visitors convey expertise, show presence and position the company as a key player in the industry.
You also offer those "staying at home" an informative service in the form of event reporting. Add some variety to this format by having an employee report live from an event on Facebook. Live streaming of events offers great potential for both beginners and BB companies that are already involved in video marketing. The Employer Branding Film While other video formats focus on products or industry content, the company's employer brand counts here. Potential applicants should get an impression of the atmosphere and the collaboration. Stay realistic and authentic. Focus on a few core topics that set you apart as an employer from others.
The how-to video This format is similar to the explanatory video. However, it offers even more detailed information about a product or application. A process is shown step by step so that the viewer can follow and, if necessary, repeat south korea number data the process themselves. Many do-it-yourself videos work according to this principle, as do assembly instructions and tutorials. suitable as how-to videos for software or online applications. The event film Being present at trade fairs is important. But why should only the visitors to the trade fair know about it? A brief overview of the event attended, the most important topics on site and the voices of the visitors convey expertise, show presence and position the company as a key player in the industry.
You also offer those "staying at home" an informative service in the form of event reporting. Add some variety to this format by having an employee report live from an event on Facebook. Live streaming of events offers great potential for both beginners and BB companies that are already involved in video marketing. The Employer Branding Film While other video formats focus on products or industry content, the company's employer brand counts here. Potential applicants should get an impression of the atmosphere and the collaboration. Stay realistic and authentic. Focus on a few core topics that set you apart as an employer from others.