Google faces new British investigation
Posted: Tue Feb 18, 2025 4:00 am
The UK Competition and Markets Authority (CMA) has launched an investigation into Google’s dominance in the UK search market. The investigation, the first major crackdown under new digital market rules, focuses on the fact that Google controls more than 90% of search queries and serves over 200,000 advertisers in the country. The investigation could lead to forced changes to Google’s search business practices, potentially affecting the way the company handles search results. The move follows similar efforts by the US Department of Justice, which is also seeking to curb Google’s dominance in search. The whole situation is israel mobile database taking place in the context of dynamic developments in artificial intelligence, which are fundamentally changing the face of online search. The investigation is being conducted under the Digital Markets, Competition and Consumer (DMCC) Act and the CMA will examine whether Google has a “strategic market position”. If it were to reach such a conclusion, the regulator would have the power to order Google to make specific changes. The CMA is concerned about the impact of Google's dominance on news publishers and on emerging competition in artificial intelligence-powered search.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity’s new integration with Google Ads gives marketers valuable insight into user behavior after clicking on an ad and enables them to track their interactions with websites in detail. This connection allows campaign performance to be directly compared to user engagement metrics, bridging the previously existing gap between ad spend and the actual behavior of website visitors. This integration helps identify exactly how paid traffic interacts with a website, potentially optimizing return on advertising investment (ROI). Key features include direct integration with your Google Ads account, a new dashboard focused on advertising metrics, detailed campaign-specific engagement metrics, and tracking user intent in the context of campaigns. The new dashboard provides a real-time view of engagement metrics for each Google Ads campaign and shows user behavior after clicking on an ad.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity’s new integration with Google Ads gives marketers valuable insight into user behavior after clicking on an ad and enables them to track their interactions with websites in detail. This connection allows campaign performance to be directly compared to user engagement metrics, bridging the previously existing gap between ad spend and the actual behavior of website visitors. This integration helps identify exactly how paid traffic interacts with a website, potentially optimizing return on advertising investment (ROI). Key features include direct integration with your Google Ads account, a new dashboard focused on advertising metrics, detailed campaign-specific engagement metrics, and tracking user intent in the context of campaigns. The new dashboard provides a real-time view of engagement metrics for each Google Ads campaign and shows user behavior after clicking on an ad.