5 steps to better measure PPC campaigns in 2025
Posted: Tue Feb 18, 2025 3:59 am
Get a head start on your competition with several activities that will help you collect and compare data more usefully in your PPC campaigns this year.
A comprehensive view of marketing measurement in the coming period is somewhat complicated. Third-party cookies are becoming less effective, persisting only within Google, and legal regulations to protect user privacy are increasing.
Advertising platforms have activated new measurement features, but at the same time have reduced some data collection methods.
You won't see perfect measurement of PPC iran mobile database campaigns this year, but by taking a few important steps right at the beginning of the year, you can position your campaigns to deliver results and collect valuable data.
1. Take care of privacy
Avoid potential fines or website restrictions for privacy policy compliance.
In the European Union, it is necessary to strictly respect the GDPR regulation , while in the USA, laws such as the CCPA impose an obligation to publish current relevant regulations.
You must give users a choice and respect their decision, whether they agree or disagree. If you don't follow the choice, you're making the same mistake as not providing it at all.
Examine your website, and if you're not already using a consent management tool, ensure it's up and running as soon as possible.
2. Monitor third-party cookies
Understand how you use cookies and where they go so you can manage them effectively.
Do you have enhanced conversions set up in Google and Conversions API in Meta and LinkedIn?
How does your brand management system work?
With this knowledge, you will be prepared in case third-party cookies cease to be effective (Google opt-out for Chrome users) or are deleted completely.
A comprehensive view of marketing measurement in the coming period is somewhat complicated. Third-party cookies are becoming less effective, persisting only within Google, and legal regulations to protect user privacy are increasing.
Advertising platforms have activated new measurement features, but at the same time have reduced some data collection methods.
You won't see perfect measurement of PPC iran mobile database campaigns this year, but by taking a few important steps right at the beginning of the year, you can position your campaigns to deliver results and collect valuable data.
1. Take care of privacy
Avoid potential fines or website restrictions for privacy policy compliance.
In the European Union, it is necessary to strictly respect the GDPR regulation , while in the USA, laws such as the CCPA impose an obligation to publish current relevant regulations.
You must give users a choice and respect their decision, whether they agree or disagree. If you don't follow the choice, you're making the same mistake as not providing it at all.
Examine your website, and if you're not already using a consent management tool, ensure it's up and running as soon as possible.
2. Monitor third-party cookies
Understand how you use cookies and where they go so you can manage them effectively.
Do you have enhanced conversions set up in Google and Conversions API in Meta and LinkedIn?
How does your brand management system work?
With this knowledge, you will be prepared in case third-party cookies cease to be effective (Google opt-out for Chrome users) or are deleted completely.