3 platforms that are trending in short video marketing
Posted: Tue Feb 18, 2025 3:57 am
Without a doubt, this new format is here to stay, and the platforms that are mostly exponentially increasing its growth in the market are, mainly:
is the leading platform in the current short-form video movement with a total of 689 million monthly active users globally; its videos are most commonly associated with trending music and dance challenges.
The average user spends 26 minutes on the platform per day, and 62% of users are between the ages of 10 and 28. So there is a huge opportunity for brands to engage with younger audiences here.
Additionally, this incredible platform generated the most downloads for any app in a quarter.
emerged as a sort of mashup between Vine, the discontinued 6- newzealand phone number list second video platform that often featured short-form comedy, and Musica.ly, a karaoke app for teens that was absorbed by Chinese company ByteDance into Tik Tok.
An example of a brand using Tik Tok well is Crocs. In a challenge called #ThousandDollarCrocs , they teamed up with singer Post Malone and poked fun at their own brand by prompting people to “upgrade” their Crocs.
is the leading platform in the current short-form video movement with a total of 689 million monthly active users globally; its videos are most commonly associated with trending music and dance challenges.
The average user spends 26 minutes on the platform per day, and 62% of users are between the ages of 10 and 28. So there is a huge opportunity for brands to engage with younger audiences here.
Additionally, this incredible platform generated the most downloads for any app in a quarter.
emerged as a sort of mashup between Vine, the discontinued 6- newzealand phone number list second video platform that often featured short-form comedy, and Musica.ly, a karaoke app for teens that was absorbed by Chinese company ByteDance into Tik Tok.
An example of a brand using Tik Tok well is Crocs. In a challenge called #ThousandDollarCrocs , they teamed up with singer Post Malone and poked fun at their own brand by prompting people to “upgrade” their Crocs.