How to write an About Us text that everyone will read?
Posted: Tue Feb 18, 2025 3:48 am
For example, on the SOS decoration website, the About us page is the 3rd most read. Take a good look at how much time people spend on the page . The data clearly shows that they actually read the page and are interested in the content . On the AITOM website, Our team is the 5th most popular page, and we could go on and on. In general, for the vast majority of our clients, the About us page is among the top 20 most popular pages.
Stories that sell
Have you noticed how some projects have had huge commercial success, even though they offer completely ordinary products? Thanks to a specific story , they offer something unique and extra. Show customers that you think differently about your work and that it is not just a way to earn a living.
Thanks to a well-written About Us text, they give customers the feeling that they are doing business the old-fashioned way, somehow kinder and more personal. By the way, why do you think everyone has been facebook database putting photos and personal medallions in their contacts in recent years?
Banks do it too. That's because if your bank manager loves Star Wars and is a nice guy, you'll be psychologically much more likely to want to work with him. The goal is simply to play on his personal instincts.
How to write a text that will sell us?
The company Brašnářství Tlustý is often cited as a great example of "how it should look". But there are also a number of other top-notch texts that can be found in various fields. What do they have in common?
1. Be unique
If you let your accountant write the About Us text, you'll be lucky if your readers don't get turned off. Speak to them kindly and personally. Set a tone of communication that they will find appealing.
You don't go to your favorite restaurant just for the food, but also for the atmosphere. And that's exactly the atmosphere you need to give your users.
Stories that sell
Have you noticed how some projects have had huge commercial success, even though they offer completely ordinary products? Thanks to a specific story , they offer something unique and extra. Show customers that you think differently about your work and that it is not just a way to earn a living.
Thanks to a well-written About Us text, they give customers the feeling that they are doing business the old-fashioned way, somehow kinder and more personal. By the way, why do you think everyone has been facebook database putting photos and personal medallions in their contacts in recent years?
Banks do it too. That's because if your bank manager loves Star Wars and is a nice guy, you'll be psychologically much more likely to want to work with him. The goal is simply to play on his personal instincts.
How to write a text that will sell us?
The company Brašnářství Tlustý is often cited as a great example of "how it should look". But there are also a number of other top-notch texts that can be found in various fields. What do they have in common?
1. Be unique
If you let your accountant write the About Us text, you'll be lucky if your readers don't get turned off. Speak to them kindly and personally. Set a tone of communication that they will find appealing.
You don't go to your favorite restaurant just for the food, but also for the atmosphere. And that's exactly the atmosphere you need to give your users.