How Zen Displays Ads: Formats
Posted: Tue Feb 18, 2025 3:45 am
Advertising in Zen: recommendations for launching - image 5
Zen differs from targeted advertising because here the audience itself, without the participation of the advertiser, chooses what to read. The platform's algorithms use two approaches: semantic proximity, selecting publications for those who are interested in similar topics, and collaborative filtering, finding users with interests similar to those who have already finished reading the article or interacted with the material. Thanks to this, advertising in Zen not only helps find new clients, but also reveals unexpected audience segments, which makes it an indispensable tool for business.
Formats
First of all, it is worth noting that articles are the main costa rica telegram data advertising content. Videos can also be used for advertising, but for now this format is only available in the beta version.
Speaking of articles, you can post both native advertising materials and product articles on the Zen platform. The choice of format depends on the objectives of your advertising campaign.
Native articles. These are usually aimed at attracting the attention of a wide audience. They fit organically into the feed, generate interest and reach more users. However, their conversion into specific sales may be lower, since native publications focus more on engagement and emotional response than on a detailed presentation of the product.
Product articles . These are best suited for working with a cold audience that is not yet familiar with your brand or the problem that the product solves. This format helps convey the value of the product to the reader, explain why it is needed, and motivate them to take a target action, such as visiting a website or making a purchase. This approach makes product materials an effective tool for generating demand.
Zen differs from targeted advertising because here the audience itself, without the participation of the advertiser, chooses what to read. The platform's algorithms use two approaches: semantic proximity, selecting publications for those who are interested in similar topics, and collaborative filtering, finding users with interests similar to those who have already finished reading the article or interacted with the material. Thanks to this, advertising in Zen not only helps find new clients, but also reveals unexpected audience segments, which makes it an indispensable tool for business.
Formats
First of all, it is worth noting that articles are the main costa rica telegram data advertising content. Videos can also be used for advertising, but for now this format is only available in the beta version.
Speaking of articles, you can post both native advertising materials and product articles on the Zen platform. The choice of format depends on the objectives of your advertising campaign.
Native articles. These are usually aimed at attracting the attention of a wide audience. They fit organically into the feed, generate interest and reach more users. However, their conversion into specific sales may be lower, since native publications focus more on engagement and emotional response than on a detailed presentation of the product.
Product articles . These are best suited for working with a cold audience that is not yet familiar with your brand or the problem that the product solves. This format helps convey the value of the product to the reader, explain why it is needed, and motivate them to take a target action, such as visiting a website or making a purchase. This approach makes product materials an effective tool for generating demand.