Key differences between hard and soft rebounds
Posted: Mon Feb 17, 2025 10:37 am
Understanding the difference between hard bounce and soft bounce is critical to effective email list management. Below are the key differences:
Nature of the rebound
Hard Bounce : Permanent. The email address estonia mobile database is invalid and you will not be able to send any further emails to the email address.
Soft bounce : Temporary. This is a transient issue and the email may be delivered after retrying.
Cause of rebound
Hard bounce : Caused by invalid or non-existent email addresses, incorrect domains, or blocked addresses.
Soft bounce : Caused by temporary issues such as a full inbox, server problems, or exceeding size limits.
Impact on email deliverability
Hard bounce : This is very damaging to your email reputation. Frequent bounces can cause your emails to be marked as spam and affect your sender reputation.
Soft bounces : These are less damaging than hard bounces, but if left unchecked, they can also damage the sender's reputation over time.
Management strategy
Hard Bounce – Delete immediately. Don’t waste time and resources trying to resend emails to invalid addresses.
Soft bounce : Monitor over time. Retry sending the email and remove the address only if the bounce persists after multiple attempts.
Nature of the rebound
Hard Bounce : Permanent. The email address estonia mobile database is invalid and you will not be able to send any further emails to the email address.
Soft bounce : Temporary. This is a transient issue and the email may be delivered after retrying.
Cause of rebound
Hard bounce : Caused by invalid or non-existent email addresses, incorrect domains, or blocked addresses.
Soft bounce : Caused by temporary issues such as a full inbox, server problems, or exceeding size limits.
Impact on email deliverability
Hard bounce : This is very damaging to your email reputation. Frequent bounces can cause your emails to be marked as spam and affect your sender reputation.
Soft bounces : These are less damaging than hard bounces, but if left unchecked, they can also damage the sender's reputation over time.
Management strategy
Hard Bounce – Delete immediately. Don’t waste time and resources trying to resend emails to invalid addresses.
Soft bounce : Monitor over time. Retry sending the email and remove the address only if the bounce persists after multiple attempts.