B2B Marketing: How to Respond to Covid-19

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In the first weeks of the Covid-19 crisis, it became very necessary to have a clear voice in communication and to lend a hand in whatever way possible to help alleviate the health effects of those infected and to support the heroes who provide essential services. If the business continuity plan is in place and the most important contingencies have already been resolved, it is time to plan .

When social isolation is already the norm and the dominican republic mobile database first blows are reaching all economies, it is time to look ahead and think about how to recover your company when everything is over . Marketing is going to be very important to reactivate your company's sales.

Globally, the impact of Covid-19 is expected to continue to be felt through the third quarter of 2021 and could rebound in the end of 2020. We are in a time of limited visibility, when everything is new , there is little control over the environment and many unknown variables. Speeding up would be foolhardy, but slowing down to a standstill would be a bad decision. As Baron Rothschild said: “Buy when there is blood in the streets, even if it is your own.”

In recent days we have been helping our B2B clients make decisions in times of the Covid-19 coronavirus , which we can share in the form of analysis notes on the best B2B marketing strategies at this time. On the laptop that the salesperson travels with and on the office computer there is an Excel. The classic Excel with your clients, suppliers, prospects… Manually following up on your contacts is not very effective when there are tools that allow for more automated planning of sales phases. Streamlining processes and increasing sales online is a reality , since, according to LinkedIn , 64.2% of companies rate the impact of CRM tools as high or very high.