Meta Ads (Interests, Conversion Similarities, Advantage+ Shopping Campaigns)

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Meta Ads are characterized by their wide reach and the ability to deliver ads to a large number of users .

In addition, the delivery accuracy is quite high, and the acquisition efficiency tends to be much better than regular Yahoo! Ads and Google Display Ads.

Distribution Menu reach CV Acquisition Efficiency
Interests
CV Similar
Advantage+ Shopping Campaign
wide Average to good
Meta Ads (Lead Generation Ads)
Among Meta Ads, lead generation ads are ads that, when clicked, open a belize number data lead form, allowing users to immediately take action to apply.

Distribution Menu reach CV Acquisition Efficiency
Lead generation ads Many good

Like the ads introduced earlier, you can target based on interests, conversion similarities, etc. Since there is no transition to a landing page, the conversion rate is high, so it is also efficient in acquiring conversions .

Google Ads, Yahoo! Ads (Search)
Search ads from Google Ads and Yahoo! Ads have the advantage of having a higher participation rate after application compared to display ads and SNS ads .

Since participation is high among highly motivated users, participation rates after sign-up tend to be higher than other Meta ads or display ads.

Media reach CV Acquisition Efficiency
Google Ads Narrow to normal Average to good
Yahoo! Ads Narrow to normal Average to good
However, there are also disadvantages to this method, such as the fact that targeting is narrowed down based on search volume and the user who first sees the ad , and that keywords need to be narrowed down to match CPA , making it difficult to achieve reach or volume of delivery.