All of this is related to privacy

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This collection can be done through various means, social networks, websites, forms, landing pages or even in a traditional way at points of sale. Why is it important to have this data? If we want to segment so that our clients and users are aware of new releases, promotions and be able to reach them directly and with the information that interests them, it is important to understand zero and first data because with Google's new cookieless policies , it will no longer be possible to install cookies to reach this segment that interests us.


On the one hand, because of all the regulations netherlands whatsapp number data regarding it and on the other because Internet users have grown tired of the advertising invasion that has increased day by day over the last few years. With zero and first data strategies , the user gives consent to receive information from the brand. So, when Google implements the policy of not allowing cookies to be installed in its Chrome browser, it will be very important to have zero and first data strategies to maintain contact with customers. What does the Google announcement mean? While Google wasn't the first tech giant to announce the removal of third-party cookies, it has been the one to cause the most stir due to its scale.