Analyzing Basic Metrics of Telegram Channels
Posted: Sun Feb 16, 2025 10:48 am
After selecting a list of channels that the target audience reads, you need to understand which of them are good for publishing ads. Open the TGStat dashboard and look at the following metrics:
Average advertising reach of 1 publication. A key indicator to focus on when analyzing – it shows how many views an advertising post gets on the channel.
Average Advertising Reach in TGStat
Average advertising reach of a publication in 12, 24 and 48 hours
Citation Index: Shows how often a channel is mentioned and cited by other channels.
Citation Index in TGStat
Citation index with its decoding – number of mentions and reposts
Publications. Here you can evaluate how actively the channel publishes posts recently and throughout its existence. It is in your interests that the channel posts regularly (the rhythm of publications usually guarantees a constant level of attention from subscribers), but not too often, since in this case your ad risks quickly getting lost in the feed. For colombia mobile database example, users often scroll down Telegram news channels when they have a lot of unread posts in order to read a catchy fragment of the latest news. You should not order advertising in channels with a high frequency of publications.
Dynamics of publications on the channel
Dynamics of publications on the channel on the chart and in numbers
So, analytical indicators help to choose several candidates who are worth paying for publishing an advertising post. Is it possible to predict conversion rates? For this, we turn to the section "Advertising efficiency".
Advertising performance indicators in TGStat
Statistics for placing advertising posts in the "Advertising Efficiency" section
This is where the history of previous ad placements on this channel is stored, which will give you an idea of what to expect from a campaign on this channel. Here you can also see the terms of placement of previous advertisers and the ad posts themselves.
Please note that the last column shows the increase in subscribers in the advertised channel during the lifetime of the advertising post. The increase in subscribers can be caused not only by advertising in the analyzed channel, but also by simultaneous advertising in other channels. For a detailed analysis, click on the increase value - the pop-up window will show hourly increase data per day in combination with the number of mentions of the advertised channel.
Average advertising reach of 1 publication. A key indicator to focus on when analyzing – it shows how many views an advertising post gets on the channel.
Average Advertising Reach in TGStat
Average advertising reach of a publication in 12, 24 and 48 hours
Citation Index: Shows how often a channel is mentioned and cited by other channels.
Citation Index in TGStat
Citation index with its decoding – number of mentions and reposts
Publications. Here you can evaluate how actively the channel publishes posts recently and throughout its existence. It is in your interests that the channel posts regularly (the rhythm of publications usually guarantees a constant level of attention from subscribers), but not too often, since in this case your ad risks quickly getting lost in the feed. For colombia mobile database example, users often scroll down Telegram news channels when they have a lot of unread posts in order to read a catchy fragment of the latest news. You should not order advertising in channels with a high frequency of publications.
Dynamics of publications on the channel
Dynamics of publications on the channel on the chart and in numbers
So, analytical indicators help to choose several candidates who are worth paying for publishing an advertising post. Is it possible to predict conversion rates? For this, we turn to the section "Advertising efficiency".
Advertising performance indicators in TGStat
Statistics for placing advertising posts in the "Advertising Efficiency" section
This is where the history of previous ad placements on this channel is stored, which will give you an idea of what to expect from a campaign on this channel. Here you can also see the terms of placement of previous advertisers and the ad posts themselves.
Please note that the last column shows the increase in subscribers in the advertised channel during the lifetime of the advertising post. The increase in subscribers can be caused not only by advertising in the analyzed channel, but also by simultaneous advertising in other channels. For a detailed analysis, click on the increase value - the pop-up window will show hourly increase data per day in combination with the number of mentions of the advertised channel.