Vidyard is an example of a company that is using personalized video at scale. And with success, their click-through rate has increased 4.5 times and their click-to-open rate even 16 times . All because of personalized video. Who wouldn’t want that?
Creative British agency WDMP has won several awards for their personalised video campaign for Monarch Holidays. Watch WDMP’s case video below, which they created to explain why and how they did and tackled this project.
Below you can see an example of the personalized video they sent.
The personalized video had an open rate of 36 percent and 99 percent of viewers watched the video to the end. The final turnover was 220,000 euros. That is an ROI of 3:1. A great success.
10 Ways You Can Use Personalized Video
1. Branded campaign videos
Attract a larger audience by letting people be part of heavy construction contractors mailing list your story. Adding something simple – like someone’s name – is enough here. This way, it is possible to spread truly personal content to a mass.
2. Explanation animations
By adding the viewer's company name or job title to an explainer video, you help them see the true value of a concept.
3. Fun videos
If you add a user’s name to a fun video and then engage the user in the video and make them feel special, you come across as authentic and fun. These types of videos are more likely to be shared.
4. Webinars
By adding personalized features to your webinar content, your audience will be more likely to be charmed by the story you want to tell. For example, during a live webinar, you can call participants by name.