Media Buying Guide: What It Is & How To Get Started
Posted: Sun Feb 16, 2025 10:22 am
Media buying is an important process for almost any business, with paid online advertising, TV advertising, audio advertising, out-of-home advertising and more being crucial aspects of many multichannel marketing strategies. However, online and offline advertising are far from simple, and digital in particular is getting more challenging every year as a variety of platforms struggle to balance effective targeting with privacy considerations.
In this guide, we’ll explore how media buying works today, its importance, how to overcome challenges, and trends to watch out for.
What Is Media Buying?
Media buying refers to the act china mobile database of procuring ad space or time. Digital media buying occurs when buyers purchase ad space via online ad networks, social media platforms, or directly from website or podcast owners. Offline media buying occurs when buyers purchase ad space or time with television networks, radio stations, or through out-of-home (OOH), including billboards and digital signage ads.
Media buyers will work to manage advertising budgets and optimize ad performance. They must consider factors such as where the target audience is likely to be, the cost of ads of various placements, and how often ads should run. Typically, media buyers are part of the overall marketing team and work closely with other marketing staff.
Media Buying vs. Media Planning
Media buying is different from media planning, although the same people may be involved in both. Discover a bit more about these two critical advertising tasks and how they go hand-in-hand below.
In this guide, we’ll explore how media buying works today, its importance, how to overcome challenges, and trends to watch out for.
What Is Media Buying?
Media buying refers to the act china mobile database of procuring ad space or time. Digital media buying occurs when buyers purchase ad space via online ad networks, social media platforms, or directly from website or podcast owners. Offline media buying occurs when buyers purchase ad space or time with television networks, radio stations, or through out-of-home (OOH), including billboards and digital signage ads.
Media buyers will work to manage advertising budgets and optimize ad performance. They must consider factors such as where the target audience is likely to be, the cost of ads of various placements, and how often ads should run. Typically, media buyers are part of the overall marketing team and work closely with other marketing staff.
Media Buying vs. Media Planning
Media buying is different from media planning, although the same people may be involved in both. Discover a bit more about these two critical advertising tasks and how they go hand-in-hand below.