Building out Strong Segmentation
Posted: Sun Feb 16, 2025 10:06 am
Announce this structure to everyone visiting your website for one month before BFCM. Bonus if you advertise this program. This will create FOMO and drive sign-ups. If you do this, you will be guaranteed to see success when the big week comes.
Along these same lines, it’s essential to have your email segmentation primed and ready post-purchase. Having one post-purchase flow doesn’t cut it. You segment based on product, overall spending, and additional engagement. Your consumers expect more personalized communication after they have committed to purchasing with you.
Push notifications
Live chat, SMS, and email are just some channels that e-commerce brands can use during BFCM season to reach shoppers based on needs and interests. One of the underutilized channels brands should use this season is push notifications. Push notifications are a better channel for three main reasons:
1) They are free, meaning you cayman islands mobile database save a lot of money sending push versus SMS
2) Open rates for push notifications are 28%, which is 28x higher than email or SMS.
Better yet, your customers don’t need to download an app for you to send them push notifications. All you need them to do is download an Apple Wallet Pass. We suggest promoting the Apple Wallet Pass download to your loyalty members in the weeks coming up to the holidays in your email flows and on your thank you page, giving your customers an incentive like $5 in store credit for downloading their pass.
Positioning the pass as exclusive to them (alongside the incentive) will guarantee downloads. Then you can send these members push notifications inviting them to see the BFCM sale before anyone else!
Along these same lines, it’s essential to have your email segmentation primed and ready post-purchase. Having one post-purchase flow doesn’t cut it. You segment based on product, overall spending, and additional engagement. Your consumers expect more personalized communication after they have committed to purchasing with you.
Push notifications
Live chat, SMS, and email are just some channels that e-commerce brands can use during BFCM season to reach shoppers based on needs and interests. One of the underutilized channels brands should use this season is push notifications. Push notifications are a better channel for three main reasons:
1) They are free, meaning you cayman islands mobile database save a lot of money sending push versus SMS
2) Open rates for push notifications are 28%, which is 28x higher than email or SMS.
Better yet, your customers don’t need to download an app for you to send them push notifications. All you need them to do is download an Apple Wallet Pass. We suggest promoting the Apple Wallet Pass download to your loyalty members in the weeks coming up to the holidays in your email flows and on your thank you page, giving your customers an incentive like $5 in store credit for downloading their pass.
Positioning the pass as exclusive to them (alongside the incentive) will guarantee downloads. Then you can send these members push notifications inviting them to see the BFCM sale before anyone else!