MegaFon accelerated mobile Internet in Elista by 30% ;
Posted: Sun Feb 16, 2025 10:04 am
For example, MegaFon carries out both social and cultural initiatives in the regions where it operates:
— MegaFon provided high-speed Internet to guests of a major music festival in Sochi .
3. Build a reputation
Some companies of federal significance are city-forming for certain regions. In such cases, the business makes a lot of efforts to create a reputation in the eyes of local residents as a company that cares about the ecology, social and cultural life of the region and thus shapes the local environment of people's lives.
In the news, you can often see reports about this or that company mexico mobile database opening schools, kindergartens, hospitals, sports complexes, recreational areas, and so on. In this way, they invest not only in their reputation, but also in human capital and their future.
Examples of news:
- Severstal in the city of Cherepovets is reconstructing the city park "Serpentine" ;
- Norilsk Nickel invested 1.3 billion rubles in support of the indigenous peoples of Taimyr ;
- Magnitogorsk Iron and Steel Works launched the second stage of construction of the city resort "Prityazhenie" in Magnitogorsk .
Whatever the goal of a regional campaign, PR specialists should first of all study the region carefully in order to get into the local agenda and audience expectations. Most of this work can be done without leaving the office - using the tools of the SCAN media monitoring system.
Preparing for a regional PR campaign with SCAN
SCAN has a huge database of sources — by October 2023, it contains about 40,000 regional resources, and we add 300-500 sources every month. SCAN also collects text materials from the websites of regional TV channels and radio stations. If a company or person is mentioned in them, this data is also loaded into the search results.
This means that the system will contain a huge database of materials for any region. Let's see how this information can be useful during the preparation of a regional PR campaign.
We study the region and local news agenda
Understanding what a region is like is useful not only for those companies that are entering it for the first time, but also for those that are already working here.
In SKAN you can see the picture of the region by Top-stories for a certain period of time. The wider the time range, the brighter the main topics that concern the regional public will appear.
Let's take Krasnoyarsk Krai and see what stories in the region were the main ones over the past three months. Let's enter the name of the region in the search line.
— MegaFon provided high-speed Internet to guests of a major music festival in Sochi .
3. Build a reputation
Some companies of federal significance are city-forming for certain regions. In such cases, the business makes a lot of efforts to create a reputation in the eyes of local residents as a company that cares about the ecology, social and cultural life of the region and thus shapes the local environment of people's lives.
In the news, you can often see reports about this or that company mexico mobile database opening schools, kindergartens, hospitals, sports complexes, recreational areas, and so on. In this way, they invest not only in their reputation, but also in human capital and their future.
Examples of news:
- Severstal in the city of Cherepovets is reconstructing the city park "Serpentine" ;
- Norilsk Nickel invested 1.3 billion rubles in support of the indigenous peoples of Taimyr ;
- Magnitogorsk Iron and Steel Works launched the second stage of construction of the city resort "Prityazhenie" in Magnitogorsk .
Whatever the goal of a regional campaign, PR specialists should first of all study the region carefully in order to get into the local agenda and audience expectations. Most of this work can be done without leaving the office - using the tools of the SCAN media monitoring system.
Preparing for a regional PR campaign with SCAN
SCAN has a huge database of sources — by October 2023, it contains about 40,000 regional resources, and we add 300-500 sources every month. SCAN also collects text materials from the websites of regional TV channels and radio stations. If a company or person is mentioned in them, this data is also loaded into the search results.
This means that the system will contain a huge database of materials for any region. Let's see how this information can be useful during the preparation of a regional PR campaign.
We study the region and local news agenda
Understanding what a region is like is useful not only for those companies that are entering it for the first time, but also for those that are already working here.
In SKAN you can see the picture of the region by Top-stories for a certain period of time. The wider the time range, the brighter the main topics that concern the regional public will appear.
Let's take Krasnoyarsk Krai and see what stories in the region were the main ones over the past three months. Let's enter the name of the region in the search line.