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Setting attribute scores

Posted: Sun Feb 16, 2025 9:28 am
by gafimiv406
Attribute scores are based on basic information about your prospects, including industry, company size, job title , etc., with higher scores given to attributes that most closely match your target audience.

Setting behavior scores
The behavior score is based on the specific actions that your leads take, such as downloading materials from your website or attending a webinar, which indicates a potential purchase .

Calculation of overall score
Finally, the attribute score and behavior score are combined to calculate an overall score. Leads with a high overall score are considered to have a high possibility of closing a sale, so they are approached with chile number data priority.

Categorizing leads with segments
By segmenting leads (classifying them based on specific criteria) using various elements such as attributes, purchasing behavior, and interests, you can select potential customers and provide effective content and messages to each lead, which is expected to improve the quality of lead qualification.

It also empowers your sales team to initiate sales at the right time with leads.

A segment includes the following elements:

attribute
Segment your leads based on age, gender, location, occupation, etc. This allows you to deliver the most appropriate messaging to each segment.

Interests
We categorize leads based on their website browsing history, downloaded materials, seminar attendance history, etc. This allows you to provide them with content that will interest them.

By using these elements to segment your leads, you can understand their qualifications and implement effective marketing activities.

Tools to help with lead qualification
Tools that support lead qualification include marketing automation tools and data analysis tools. By utilizing these tools, marketing and sales activities can be made more efficient, and lead selection can be carried out more smoothly.