Google has powerful targeting options that span to its YouTube ads. This means you can really hone in on the people you want to connect with. Choose who you target based on:
Demographics: including age, gender, location, household income, job title
Life stage: including homeowners, college students, new parents
Interests: topics and keywords people use to search for the things they’re interested in (Google will use past browsing behavior to find interested viewers)
Remarketing: target people who have already interacted with other videos, have taken a specific action on your website, or who are subscribers on your email list
If you’re working in expert mode, it’s time to do your thing! Choose a bid strategy, budget and dates, networks where you’d like your ad to show up, locations to target, languages, ad group name, and demographics, and pick keywords, topics, and placements.
If you’re working in simplified australia mobile database mode, Google prompts you to choose your customers’ language and location next.
Choose the language and location of your audience next while creating a YouTube video ad
Then, choose the gender, age, and parental status of your target audience.
Select the age and parental status of your audience when creating a YouTube ad
Now, select any people with specific interests you’d like to target. For example, a yoga teacher looking to grow their following might select things like, “yoga,” “yoga and meditation retreats,” and “yoga classes.”