Negative Content on the Front Pages: How to Clean It Up

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The technique that allows you to do this is called SERP Cleansing. With its help, you need to optimize reviews on at least 10 pages that have appeared in the search results. This is where most of the negativity associated with the company ends up. This list may include:


company website;
clinic pages on Yandex and Google maps;
aggregators that contain information about the clinic and its doctors;
social media.
How to remove negativity from these resources
positive rating

Website

Give your clients the opportunity to leave reviews on your website. Enter a corresponding block with the ability to publish reviews after moderation.
Ask your clients to leave handwritten reviews about the work of the clinic in general or its specialist. Take their photos or scans, add them to the services section and (or) reviews on your website. This will increase the ranking of your page in search.

Google and Yandex maps

Most often, negative reviews appear on these pages. And, alas, no one is immune from them, even if it seems to you that your doctors and administrative staff work perfectly. It is very important to track negative reviews from patients who were dissatisfied with the service in your clinic, respond to them in a timely manner and understand the argentina number data situation within the walls of the dental clinic.


Aggregators

There are a number of specialized platforms that have a rating system. When positive reviews appear, it increases, and when negative reviews appear, it decreases. Encourage your patients to leave reviews on such sites. This will increase the rating of your clinic when searching for relevant services or specialists.

The downside of such platforms is that it is not always possible to respond to reviews left there. But if such an opportunity exists, work with negativity in the same way as on maps. Respond promptly, calmly and competently. This will significantly improve the reputation of your company.

Social media

Social media presence is one of the best tools for communicating with your potential clients. This is where you can build trusting relationships with them, which will affect your reputation for the better. Pages on any social media allow you to stay in touch with your patients, current and future, share useful information, news and clinic promotions with them. It is important to note that the level of engagement on social media directly affects the trust of search engines. Successful content directly affects the issuance of information about your company when searching for it on the Internet. Post positive reviews of your clinic here. They will also affect its online reputation. It is advisable to do this before negative information about your dentistry appears on the Internet.

You need to work with existing reviews on social networks in the same way as on maps and aggregators. Respond promptly to all existing reviews, both positive and negative. Provide expert assessment of the negative.