Marketing Automation: A Practical Example
Posted: Thu Feb 13, 2025 10:48 am
Imagine the classic word of mouth, the one that up until 20-25 years ago directed the purchasing decisions of many people, for example your friends and acquaintances, pushed to go to the trusted dealer thanks to the good experience that you could testify.
Well, now take the concept and the scope of word of mouth, and advertising data multiply it by an infinitely large number, the value you get can give you a rough estimate of how important online reviews are . To understand the impact of reviews on the businesses of those who operate online, just give some examples that will surely be familiar to you. How many times have you consulted Tripadvisor before choosing a restaurant?
How many other times have you relied on the opinions that other people had expressed on portals such as Yelp or Trustpilot ? If it is not enough for you to observe that these companies have based their entire business on user testimonials, we can talk about other large giants that have adapted to this trend very quickly.
Well, now take the concept and the scope of word of mouth, and advertising data multiply it by an infinitely large number, the value you get can give you a rough estimate of how important online reviews are . To understand the impact of reviews on the businesses of those who operate online, just give some examples that will surely be familiar to you. How many times have you consulted Tripadvisor before choosing a restaurant?
How many other times have you relied on the opinions that other people had expressed on portals such as Yelp or Trustpilot ? If it is not enough for you to observe that these companies have based their entire business on user testimonials, we can talk about other large giants that have adapted to this trend very quickly.