Each of these, and the total,

[kexej28769@nongnue]

D. We are going to create some content pages around the books that we are adapting , in hopes of driving traffic, who are interested in those books, from all over America to our pages and hopefully to our show.
So there are ways to measure each of these.

A. Local rankings in Moz Pro or a bunch of other rank tracking tools. You can set up geo-specific local rankings. “I want to track rankings in Vancouver, British Columbia. I want to track rankings from Los Angeles, California.” These may look different than what you see here in Seattle, Washington.
B. We may get local rankings and visits from referrals for third-party reviews. We won't be able to track the visits these pages receive, but if they mention Book-It Theater and link to us, we can see, oh yeah, look, the Minneapolis Journal wrote about us and they linked to us, and we can see what reviews are from there.
C. We may perform local ranking and visits in benin number data to third-party blog posts.
D. Local and national rankings, organic visits. For these Book-It content pages, of course, we can track our local and national rankings and organic visits.
contribution of search visits from non-Seattle areas, so we can remove Seattle or Washington State in our analytics and we can see: How much traffic did we get from there? Was it more than last year? What is that contributing to the ticket sales conversion funnel?

You can see how, if you create these smart goals and you measure them properly and you align them with what the company and the marketing team are trying to do, you can really create something special. You can get great buy-in from the rest of your teams, and you can even show the value of SEO to people who might not already believe in it.