Key keywords for March 2015:
Posted: Thu Feb 13, 2025 8:07 am
(Brand-related questions and URLs are blurred for anonymity)
One thing that immediately stood out: In 2015, this company was ranking for five keywords, including the word “free.” They have since changed their offering, so it made sense that in 2017, we australia number data ranking for those keywords.
After removing the free questions, we pulled the “core” keywords to see their differences.
Online Scheduling Tool: Position 10
Online Scheduling: Position 15
SaaS Appointment Scheduling: Position 2
There were no specific red flags here. While some keywords have moved down 1-2 spots, we have new ones jumping up. These small changes in movement did not explain the roughly 30-40% drop in organic traffic. I checked it off my list and went to organic landing pages.
Top organic landing page conversions
Since diving into keyword rankings doesn’t answer the drop in traffic, the next thing I looked at was organic landing pages. I knew this client had switched CMS systems in early 2017, and had done a few small redesign projects over the past three years.
After exporting our organic landing pages for 2015, 2016, and 2017, we compared the top ten (in terms of organic sessions) and came up with the following results.
One thing that immediately stood out: In 2015, this company was ranking for five keywords, including the word “free.” They have since changed their offering, so it made sense that in 2017, we australia number data ranking for those keywords.
After removing the free questions, we pulled the “core” keywords to see their differences.
Online Scheduling Tool: Position 10
Online Scheduling: Position 15
SaaS Appointment Scheduling: Position 2
There were no specific red flags here. While some keywords have moved down 1-2 spots, we have new ones jumping up. These small changes in movement did not explain the roughly 30-40% drop in organic traffic. I checked it off my list and went to organic landing pages.
Top organic landing page conversions
Since diving into keyword rankings doesn’t answer the drop in traffic, the next thing I looked at was organic landing pages. I knew this client had switched CMS systems in early 2017, and had done a few small redesign projects over the past three years.
After exporting our organic landing pages for 2015, 2016, and 2017, we compared the top ten (in terms of organic sessions) and came up with the following results.