1. Customer segments - target audience

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4. The need for a large amount of data. To create a separate template (high-quality and applicable in practice), it is necessary to collect a lot of data, verified information about the product, audience, competitors. This can be labor-intensive.

How to Create a Lean Canvas Template: Step-by-Step Guide
The Lean Canvas is a well-established business model template that must be filled in a specific sequence. Each block of the Lean Canvas reflects its own information about the product.

You need to fill in each block in turn - answer the questions asked. And as a result, you will be able to get an idea of ​​the relevance of your company's new product.

To fill out the Lean Canvas, you can use specialized services such as Canvanizer or Miro. They already have ready-made templates in which you just need to enter text. Although, if you wish, you can fill out the Lean Canvas in Word. The table should look like this:


Now let's move on to the sequential filling. Let's look at the stages in more detail and analyze the table using the example of an application that will help automatically pay utility bills and other bills.

You should start working with the Lean Canvas by defining and segmenting your target tunisia phone number list audience. Let's say you've decided to create and promote a product or service. The first thing you need to do is understand who might be interested in it, who is relevant, and who should be targeted first. Simply put, define your target audience on paper.


You can also organize a small group of potential new buyers and they will help you test the product, refine it in the early stages of development.

An example for our application: the main clients could be young people from 25 to 40 years old who are career-oriented, live alone or with a career-oriented spouse, work constantly and want to automate their routine tasks.

2. Key problems of the target audience
Next, you need to identify the main problem that your potential customers may face. If you do not know the needs of customers, their pains, then it will be very difficult to make a popular product. You should highlight no more than three main problems so as not to complicate the analysis. Including find alternative, already existing solutions to the problem.