Examples of positioning strategy
Posted: Wed Feb 12, 2025 10:24 am
ales, customer service, customer relations, and order fulfillment.
Developing a positioning strategy has many advantages, as it can help you:
Shape your customer experience
Make sure the content you produce aligns with your brand's visions and goals
Build brand recognition
Design a high-quality marketing strategy
Market your brand
Create a recognizable public presence
Create a niche for your brand
Show your competitive advantage
As with everything related to branding, these benefits only apply when the positioning strategy is effective. Effective strategies usually take into account the wants and needs of customers. They also take into account the strengths and weaknesses of brands and outline their competitive differentiation.
Many brands share their positioning strategy through a 10- to 50-word positioning statement. These are like a mission statement, except a mission statement answers the question, “Who are we?” While a positioning statement answers the question, “What do we do?”
We’ll delve deeper into developing a positioning statement in the “How to Design a Positioning Strategy” section .
While we don't know exactly how each brand positions itself iran whatsapp number datainternally, you can see most brands' strategies from their marketing.
To conceptualize what a positioning strategy looks like, let's analyze five branding examples of well-known brands.
1. AirHouse
AirHouse is a logistics platform that helps organize and manage the shipping of products.
If you look at AirHouse’s homepage, you can see that the brand is positioned to cater to retail and e-commerce businesses that ship products to customers.
Airhouse website
Airhouse.
The marketing on this page also tells us that:
AirHouse prides itself on offering a fast and easy experience
AirHouse can help brands scale order fulfillment
The best thing about AirHouse is that it offers a cloud-based solution that synchronizes your compliance data in real time.
Developing a positioning strategy has many advantages, as it can help you:
Shape your customer experience
Make sure the content you produce aligns with your brand's visions and goals
Build brand recognition
Design a high-quality marketing strategy
Market your brand
Create a recognizable public presence
Create a niche for your brand
Show your competitive advantage
As with everything related to branding, these benefits only apply when the positioning strategy is effective. Effective strategies usually take into account the wants and needs of customers. They also take into account the strengths and weaknesses of brands and outline their competitive differentiation.
Many brands share their positioning strategy through a 10- to 50-word positioning statement. These are like a mission statement, except a mission statement answers the question, “Who are we?” While a positioning statement answers the question, “What do we do?”
We’ll delve deeper into developing a positioning statement in the “How to Design a Positioning Strategy” section .
While we don't know exactly how each brand positions itself iran whatsapp number datainternally, you can see most brands' strategies from their marketing.
To conceptualize what a positioning strategy looks like, let's analyze five branding examples of well-known brands.
1. AirHouse
AirHouse is a logistics platform that helps organize and manage the shipping of products.
If you look at AirHouse’s homepage, you can see that the brand is positioned to cater to retail and e-commerce businesses that ship products to customers.
Airhouse website
Airhouse.
The marketing on this page also tells us that:
AirHouse prides itself on offering a fast and easy experience
AirHouse can help brands scale order fulfillment
The best thing about AirHouse is that it offers a cloud-based solution that synchronizes your compliance data in real time.