Google Search Console vs Google Analytics: What’s the difference?
Posted: Wed Feb 12, 2025 9:40 am
There are a mountain of tools out there to optimize your website . There are search engine optimization (SEO) tools , image optimization tools , website speed tools , cybersecurity tools , content management systems , and much more, but few are more useful for marketing than website analytics tools .
If you’re looking for an analytics platform for your website, you’ve probably heard “use Google Search Console” or “use Google Analytics ” a million times.
Both operated by Google, these tools may seem similar at first glance. But are they? The short answer is “no,” but the “why” is a little complicated. To help you navigate both tools , this article will dive into Google Search Console vs. Google Analytics and explain what they are, what they do, and how they differ.
Let's go!
Google Search Console Overview
Google first launched the tool we know today as “Google Search Console” in 2006. Originally known as “Google Webmaster Tools ,” it offered a number of features to help users understand how search engines interact with their websites .
Google renamed the tool “Google Search Console” in 2015. In the announcement post, Michael Fink, product manager for Google Search Console, described the tool ’s audience as “everyone who cares about Search ,” including “hobbyists, small business owners, SEO experts , marketers, programmers, designers, app developers, and of greece whatsapp number data course, webmasters.”
These people remain the audience of Google Search Console today.
In January 2018, Google replaced the old Google Search Console with a new version. Google completely retired this old version in September 2019, and now you can only use the new tool .
Currently, Google Search Console offers many features, including:
Sitemap Submission: A sitemap provides details about the pages and files on a domain.
Crawl Rate Control: Your crawl rate is the number of requests that Google crawlers make to your site per second.
A list of internal and external links of the domain:
Core Web Vitality Reports : This feature shows how your pages are performing based onreal-world data .
Keyword tracking – Includes the keywords people search to find your pages.
Security Issue Monitoring: This feature looks for website flaws that are vulnerable to malware or hackers.
Website Speed Reports: This feature can help you speed up your website (which is vital to maintaining traffic, as Google research of 3,700 mobile internet sessions shows that 53% of visitors abandon a website if it doesn't load within three seconds).
If you’re looking for an analytics platform for your website, you’ve probably heard “use Google Search Console” or “use Google Analytics ” a million times.
Both operated by Google, these tools may seem similar at first glance. But are they? The short answer is “no,” but the “why” is a little complicated. To help you navigate both tools , this article will dive into Google Search Console vs. Google Analytics and explain what they are, what they do, and how they differ.
Let's go!
Google Search Console Overview
Google first launched the tool we know today as “Google Search Console” in 2006. Originally known as “Google Webmaster Tools ,” it offered a number of features to help users understand how search engines interact with their websites .
Google renamed the tool “Google Search Console” in 2015. In the announcement post, Michael Fink, product manager for Google Search Console, described the tool ’s audience as “everyone who cares about Search ,” including “hobbyists, small business owners, SEO experts , marketers, programmers, designers, app developers, and of greece whatsapp number data course, webmasters.”
These people remain the audience of Google Search Console today.
In January 2018, Google replaced the old Google Search Console with a new version. Google completely retired this old version in September 2019, and now you can only use the new tool .
Currently, Google Search Console offers many features, including:
Sitemap Submission: A sitemap provides details about the pages and files on a domain.
Crawl Rate Control: Your crawl rate is the number of requests that Google crawlers make to your site per second.
A list of internal and external links of the domain:
Core Web Vitality Reports : This feature shows how your pages are performing based onreal-world data .
Keyword tracking – Includes the keywords people search to find your pages.
Security Issue Monitoring: This feature looks for website flaws that are vulnerable to malware or hackers.
Website Speed Reports: This feature can help you speed up your website (which is vital to maintaining traffic, as Google research of 3,700 mobile internet sessions shows that 53% of visitors abandon a website if it doesn't load within three seconds).