What is upgrade marketing?
Posted: Wed Feb 12, 2025 9:31 am
Next, we will see how the upgrade applied to the shopping experience is not just an improvement, but has many more implications and benefits for our business and, above all, for our customer.
SPOILER: knowing how to move between different categories of products and services can be a strategic and differentiating factor for our company.
Upgrade marketing strategy
Upgrade marketing consists of offering a service, product or version superior to the one contracted, at no cost to the customer , as compensation for an error or incident; or as a loyalty strategy.
Yes, I italicized "at no cost to the customer" on spain phone number list purpose.
It's great that the upgrade is free for the consumer, but what about for the company?
In certain cases, there may be an extra cost if the upgrade involves additional special services (food, drinks, amenities, etc.).
So is it worth taking on?
SPOILER: knowing how to move between different categories of products and services can be a strategic and differentiating factor for our company.
Upgrade marketing strategy
Upgrade marketing consists of offering a service, product or version superior to the one contracted, at no cost to the customer , as compensation for an error or incident; or as a loyalty strategy.
Yes, I italicized "at no cost to the customer" on spain phone number list purpose.
It's great that the upgrade is free for the consumer, but what about for the company?
In certain cases, there may be an extra cost if the upgrade involves additional special services (food, drinks, amenities, etc.).
So is it worth taking on?