Which companies need a CRM system?

[Joywtome231]

Benefits of CRM for Business
The main goal of a business is to make money and at the same time benefit people. Proper implementation of CRM makes the work of employees easier, increases the efficiency of processes and improves the quality of customer service. As a result, the company's goals are achieved faster - profits grow.

In addition to increasing revenue and improving the quality of work with clients, the CRM system gives businesses many other advantages, for example:

order in customer information;
reducing the workload on employees;
transparent KPIs for the sales department;
convenient reminders of important events;
saving time on reporting and document flow;
reducing the number of errors;
the ability to track all stages of the customer’s journey , including long-term transactions;
fairly simple scaling of the work system.
The CRM system will be useful for business owners, managers and employees croatia phone number list of the sales, marketing and service departments. If necessary, the data from the CRM can also be used by the delivery and production departments.


This is what the omnichannel chat looks like in OkoCRM. You can connect all available messengers and social networks to it to communicate with clients from one window and not miss requests
A CRM system is suitable for both small and large businesses. It is needed if at least one of the following conditions is met:

The company has a sales department and it employs more than two people.
Requests from clients come from different channels, for example, by phone, from social networks and from the website.
The business has a long sales funnel cycle.
It is important for the company to build long-term relationships with customers and increase their loyalty.
The sales department's responsibilities include the constant search for potential buyers.
The business actively advertises and organizes marketing campaigns.
For example, it is difficult for a beauty salon, online store or private clinic to operate without a CRM.

If a company has been working with the same clients for a long time, is not looking for new buyers and does not plan to expand, then it is not necessary to implement CRM. This is relevant, for example, for market monopolists: raw materials businesses, enterprises in the housing and utilities sector, etc.