Bonus: Strengthen your employer brand and attract talented minds
Posted: Wed Feb 12, 2025 8:13 am
Internal processes
The first thing you should do is rethink your internal processes. It is important that everyone in your digital agency (regardless of its size) knows what their role and responsibilities are and what functions others perform. Processes also need to be defined for project management and communication between the different team members.
External processes
This is about processes that affect your customers, exchange, accountability and services to be provided. Communication between your digital agency and your customers is a key factor in ensuring consistent service quality and avoiding disagreements. This is often an opportunity to set yourself apart from the competition: give your customers the assurance that the greatest possible clarity and transparency will be at the heart of your collaboration.
Step 6: A good balance between productivity and marketing
This last important point is about maintaining a harmonious relationship between the directly profit-oriented work for your clients and the marketing for your own company. One should never be sacrificed for the other. Remember: your agency is your first (and most important) client! You always need a certain minimum number of qualified leads that you can draw on.
Promote your digital agency continuously
When you have your first orders, it is understandable that you quickly give them priority and self-marketing falls by the wayside. In the world of B2B services, however, it can sometimes take quite a while before a contract is signed. And then again until the money actually starts rolling in. If you stop actively marketing, you risk not generating any more leads and only living off your existing customers. This risk is very high if you lose a customer, because it is possible that this customer accounts for a fairly high proportion of your sales. This makes it all the more important to never let your own marketing activities die down completely. It is advisable to use a CRM system to stay in constant contact with (potential) customers. Compare the best CRM systems and consider what best suits your needs.
success factor cross-channel marketing
Like all companies, you should promote your digital agency through various channels . Expand your network, design print documents and work on your presentation and website: all of these are good starting points to make your company better known. Curiously, digital agencies rarely market themselves optimally on the Internet - but that is exactly what they will be selling every day. There is a saying: "The cobbler wears the worst shoes." Unfortunately, there is sometimes some truth to this when it comes to Internet agencies. Be your own ambassador and use your website as proof of your skills. Your own company is your first case study.
Strengthening your employer brand is no longer really a step towards setting up your agency hong kong telegram data Nevertheless, it is an important factor for your long-term success. No matter how your agency develops, it is the employees who give it its value. So it is up to you to make working for you attractive to talented experts. You are operating in an environment where the mentality of "cool" American-style startups dictates the way people think and where you cannot simply let the question of recruiting take a back seat. So you have to promise more than just a job: a working environment that meets the expectations of the industry. It is also about selling the vision that led you to set up your agency and making it attractive to potential candidates.
Don't forget to allow your experts to continue to develop. Give them plenty of time to focus on their areas of expertise. This includes offering in-depth web training to strengthen their skills.
Are you ready to start your digital agency?
Starting an agency is not as easy as it may seem at first - you've probably realized that. There are many keys to success, and not all of them are easy to find. The most important thing in all of this is to put people at the center of your company - yourself, your partners, your employees and of course your customers. Exchange, mutual understanding and mutual agreement form the best basis for your growth.
Feel free to leave us a comment and tell us your thoughts!
The first thing you should do is rethink your internal processes. It is important that everyone in your digital agency (regardless of its size) knows what their role and responsibilities are and what functions others perform. Processes also need to be defined for project management and communication between the different team members.
External processes
This is about processes that affect your customers, exchange, accountability and services to be provided. Communication between your digital agency and your customers is a key factor in ensuring consistent service quality and avoiding disagreements. This is often an opportunity to set yourself apart from the competition: give your customers the assurance that the greatest possible clarity and transparency will be at the heart of your collaboration.
Step 6: A good balance between productivity and marketing
This last important point is about maintaining a harmonious relationship between the directly profit-oriented work for your clients and the marketing for your own company. One should never be sacrificed for the other. Remember: your agency is your first (and most important) client! You always need a certain minimum number of qualified leads that you can draw on.
Promote your digital agency continuously
When you have your first orders, it is understandable that you quickly give them priority and self-marketing falls by the wayside. In the world of B2B services, however, it can sometimes take quite a while before a contract is signed. And then again until the money actually starts rolling in. If you stop actively marketing, you risk not generating any more leads and only living off your existing customers. This risk is very high if you lose a customer, because it is possible that this customer accounts for a fairly high proportion of your sales. This makes it all the more important to never let your own marketing activities die down completely. It is advisable to use a CRM system to stay in constant contact with (potential) customers. Compare the best CRM systems and consider what best suits your needs.
success factor cross-channel marketing
Like all companies, you should promote your digital agency through various channels . Expand your network, design print documents and work on your presentation and website: all of these are good starting points to make your company better known. Curiously, digital agencies rarely market themselves optimally on the Internet - but that is exactly what they will be selling every day. There is a saying: "The cobbler wears the worst shoes." Unfortunately, there is sometimes some truth to this when it comes to Internet agencies. Be your own ambassador and use your website as proof of your skills. Your own company is your first case study.
Strengthening your employer brand is no longer really a step towards setting up your agency hong kong telegram data Nevertheless, it is an important factor for your long-term success. No matter how your agency develops, it is the employees who give it its value. So it is up to you to make working for you attractive to talented experts. You are operating in an environment where the mentality of "cool" American-style startups dictates the way people think and where you cannot simply let the question of recruiting take a back seat. So you have to promise more than just a job: a working environment that meets the expectations of the industry. It is also about selling the vision that led you to set up your agency and making it attractive to potential candidates.
Don't forget to allow your experts to continue to develop. Give them plenty of time to focus on their areas of expertise. This includes offering in-depth web training to strengthen their skills.
Are you ready to start your digital agency?
Starting an agency is not as easy as it may seem at first - you've probably realized that. There are many keys to success, and not all of them are easy to find. The most important thing in all of this is to put people at the center of your company - yourself, your partners, your employees and of course your customers. Exchange, mutual understanding and mutual agreement form the best basis for your growth.
Feel free to leave us a comment and tell us your thoughts!