But how can these results be quantified?
Posted: Wed Feb 12, 2025 6:45 am
One of the most important tasks of marketing professionals is to design a good marketing plan and plan the corresponding budget. This task brings a lot of pressure and responsibility, but can also be very rewarding.
Of course, the marketing budget must first be pushed through to the top level. Proven results from previous campaigns are a huge help here: They can be used to show the added value of investing in marketing and how justified ongoing expenditure on growth marketing is.
ROI growth marketing header
This article will cover how you can calculate your marketing ROI (MROI for short), i.e. the steps involved in determining the return on investment in marketing and the best approach to determining the individual figures.
Apply this method to your marketing campaigns to objectively and specifically determine the financial added value of individual marketing programs or the company's entire marketing mix.
This will help you be better prepared for future budget requests and australia telegram data generally make more informed decisions.
If you want to skip the instructions and go straight to the calculator, click here .
What is the benefit of the marketing ROI calculation?
The ROI calculation helps with two important tasks:
Make informed marketing investment decisions
How do you decide whether to invest in a social media presence or strategic advertising? What about email marketing? Or videos? Content marketing? Attending trade shows?
As a marketing manager, you have endless strategies and options to choose from, but only a finite budget – and therefore you have to make decisions.
A campaign-by-campaign MROI calculation shows which programs and campaigns generate the highest revenue and should therefore receive ongoing investment. Having the exact numbers gives you a good basis for budget allocation and marketing strategy in the coming year.
Of course, the marketing budget must first be pushed through to the top level. Proven results from previous campaigns are a huge help here: They can be used to show the added value of investing in marketing and how justified ongoing expenditure on growth marketing is.
ROI growth marketing header
This article will cover how you can calculate your marketing ROI (MROI for short), i.e. the steps involved in determining the return on investment in marketing and the best approach to determining the individual figures.
Apply this method to your marketing campaigns to objectively and specifically determine the financial added value of individual marketing programs or the company's entire marketing mix.
This will help you be better prepared for future budget requests and australia telegram data generally make more informed decisions.
If you want to skip the instructions and go straight to the calculator, click here .
What is the benefit of the marketing ROI calculation?
The ROI calculation helps with two important tasks:
Make informed marketing investment decisions
How do you decide whether to invest in a social media presence or strategic advertising? What about email marketing? Or videos? Content marketing? Attending trade shows?
As a marketing manager, you have endless strategies and options to choose from, but only a finite budget – and therefore you have to make decisions.
A campaign-by-campaign MROI calculation shows which programs and campaigns generate the highest revenue and should therefore receive ongoing investment. Having the exact numbers gives you a good basis for budget allocation and marketing strategy in the coming year.