Make your abandoned cart emails very specific
Posted: Wed Feb 12, 2025 6:32 am
Here at Hello Bar, we talk a lot about calls to action—and for good reason. They’re one of the most critical factors influencing conversions today.
Your call to action needs to tell your readers exactly what you want them to do. You get bonus points if the CTA includes colorful or provocative language that draws the reader in.
Consider whether your CTA would reflect your subject line, like the examples above . “Grab your goods” or “Don’t miss your chance” work well. A/B test your calls to action to determine which works best in your abandoned cart email.
19 Abandoned Cart Email Best Practices and Tips
Writing an abandoned cart email is all about psychology. You want your online shopper to do something that puts money in your pocket, so you need to think like a consumer.
What will convince your target audience to come back and complete the checkout process? What words, phrases, or images will be compelling enough to overcome all objections and questions?
These are tough questions to answer, but we’re going to share our 19 best practices for abandoned cart emails . Use them in your ecommerce email marketing campaign to drive more conversions.
Especially never waste your reader's time when you want to convert them into customers . Get straight to the point in your email by asking the reader to return to the checkout page.
Include a concise headline, an image of your product(s), a brief description, and a call to action. That’s all you need. If you stuff in too much copy, you’ll overwhelm your reader—and likely reduce your chances of converting .
Use compelling visuals in abandoned cart emails
Visual elements help the reader connect with your message more effectively. For example, you could use paytm database an image of a “sad” shopping cart . Make it small so it doesn’t clutter the page.
Use compelling visuals in abandoned cart emails
Images allow you to tap into your readers’ emotions. No, they’re not really interested in a sad, lonely shopping cart, but images evoke emotions like loss and disappointment.
Again, use product images. You want your readers to see what they are missing out on. Text alone doesn’t necessarily send your potential customers back to the virtual checkout.
Your call to action needs to tell your readers exactly what you want them to do. You get bonus points if the CTA includes colorful or provocative language that draws the reader in.
Consider whether your CTA would reflect your subject line, like the examples above . “Grab your goods” or “Don’t miss your chance” work well. A/B test your calls to action to determine which works best in your abandoned cart email.
19 Abandoned Cart Email Best Practices and Tips
Writing an abandoned cart email is all about psychology. You want your online shopper to do something that puts money in your pocket, so you need to think like a consumer.
What will convince your target audience to come back and complete the checkout process? What words, phrases, or images will be compelling enough to overcome all objections and questions?
These are tough questions to answer, but we’re going to share our 19 best practices for abandoned cart emails . Use them in your ecommerce email marketing campaign to drive more conversions.
Especially never waste your reader's time when you want to convert them into customers . Get straight to the point in your email by asking the reader to return to the checkout page.
Include a concise headline, an image of your product(s), a brief description, and a call to action. That’s all you need. If you stuff in too much copy, you’ll overwhelm your reader—and likely reduce your chances of converting .
Use compelling visuals in abandoned cart emails
Visual elements help the reader connect with your message more effectively. For example, you could use paytm database an image of a “sad” shopping cart . Make it small so it doesn’t clutter the page.
Use compelling visuals in abandoned cart emails
Images allow you to tap into your readers’ emotions. No, they’re not really interested in a sad, lonely shopping cart, but images evoke emotions like loss and disappointment.
Again, use product images. You want your readers to see what they are missing out on. Text alone doesn’t necessarily send your potential customers back to the virtual checkout.