Color design as an eye-catcher
Posted: Wed Feb 12, 2025 5:55 am
Emotional Storytelling in B2B Online Marketing
Storytelling has many facets and therefore fits well into B2B online marketing. It depends on the values of the B2B company and what added value can be offered to the customer. Not just from a pragmatic point of view, but also from an emotional point of view. A change of perspective leads to new possibilities and conveys not only emotions, but also the classic product features. Storytelling involves customers more and reaches them in a much more targeted way. You can find out more about storytelling in B2B online marketing in our article.
Illustrating online shops with people
Especially in the B2B sector, online shops should bulgaria phone number list not only be filled with technical images. If products are supplemented with ambient images with people, more attention can be generated and a more emotional and personal impression can be created.
Colors are linked to certain associations and emotions, and a distinction can be made between warm and cold colors. Warm colors such as red, orange and yellow can radiate feelings of happiness, optimism and energy. White stands for purity and black in contrast to professionalism and luxury. Blue exudes a feeling of calm and reason. However, the meanings of colors tend to differ in different cultures. When designing websites, these are key points that should be taken into account. In addition, the accessibility of the website and the included color scheme should not be ignored. You can find out more about accessible websites in our article.
Storytelling has many facets and therefore fits well into B2B online marketing. It depends on the values of the B2B company and what added value can be offered to the customer. Not just from a pragmatic point of view, but also from an emotional point of view. A change of perspective leads to new possibilities and conveys not only emotions, but also the classic product features. Storytelling involves customers more and reaches them in a much more targeted way. You can find out more about storytelling in B2B online marketing in our article.
Illustrating online shops with people
Especially in the B2B sector, online shops should bulgaria phone number list not only be filled with technical images. If products are supplemented with ambient images with people, more attention can be generated and a more emotional and personal impression can be created.
Colors are linked to certain associations and emotions, and a distinction can be made between warm and cold colors. Warm colors such as red, orange and yellow can radiate feelings of happiness, optimism and energy. White stands for purity and black in contrast to professionalism and luxury. Blue exudes a feeling of calm and reason. However, the meanings of colors tend to differ in different cultures. When designing websites, these are key points that should be taken into account. In addition, the accessibility of the website and the included color scheme should not be ignored. You can find out more about accessible websites in our article.