Creating content is not the same as content marketing
Posted: Mon Dec 23, 2024 3:50 am
When you talk to people about content marketing, misunderstandings can arise. This post serves to clarify a few things.
Carlos Bravo6
Anyone can write a text.
Some may create content that provides value to the reader (e.g. blog post).
Few are able to generate the desire to buy through their copywriting .
All of this still has little to do with content marketing .
misunderstandingAdobe Stock Photo Rights
Why? Because it is much more.
It's about knowing who you're talking to.
It is about having a content plan even if you don't always follow it strictly.
It is being disciplined and having perseverance.
It is not about expecting results to come overnight.
It is being clear that contributing something japan number phone today without asking for anything in return will generate benefits for you tomorrow.
It is collaborating with others to go further.
And I've probably still fallen short.
But be clear about one thing. Being good at creating content doesn't automatically mean you're good at content marketing. One thing is one piece of a much bigger puzzle.
CATEGORIES Blogs
TAGS create content
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AUTHOR Carlos BravoCarlos Bravo
I like doing things. I launch projects, create companies, write books and run marathons. If you want to know the things I haven't mentioned yet, you should keep reading.
NEWER POST
Why do they have such a bad website and sell so much, but I don't?
OLDER POST
I give you an idea – organize an exhibition related to your product
COMMENTSWordpress (6) Facebook (0) Disqus ( 0 Comments )
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Fran 7 years old
Good reflection, Carlos.
Although, as you say, I think you've fallen short. I would add another point to this list, which I think is essential. Content marketing is about being flexible enough to forget everything you've learned and start from scratch again and again.
Reply
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Raul 7 years old
Carlos, I take my hat off to you.
All these reasons are what often cause projects to fail.
If I had to add another, I would say that the content needs to be analyzed and monitored.
That's not worth it, public and I forget.
Carlos Bravo6
Anyone can write a text.
Some may create content that provides value to the reader (e.g. blog post).
Few are able to generate the desire to buy through their copywriting .
All of this still has little to do with content marketing .
misunderstandingAdobe Stock Photo Rights
Why? Because it is much more.
It's about knowing who you're talking to.
It is about having a content plan even if you don't always follow it strictly.
It is being disciplined and having perseverance.
It is not about expecting results to come overnight.
It is being clear that contributing something japan number phone today without asking for anything in return will generate benefits for you tomorrow.
It is collaborating with others to go further.
And I've probably still fallen short.
But be clear about one thing. Being good at creating content doesn't automatically mean you're good at content marketing. One thing is one piece of a much bigger puzzle.
CATEGORIES Blogs
TAGS create content
Share This
AUTHOR Carlos BravoCarlos Bravo
I like doing things. I launch projects, create companies, write books and run marathons. If you want to know the things I haven't mentioned yet, you should keep reading.
NEWER POST
Why do they have such a bad website and sell so much, but I don't?
OLDER POST
I give you an idea – organize an exhibition related to your product
COMMENTSWordpress (6) Facebook (0) Disqus ( 0 Comments )
comment-avatar
Fran 7 years old
Good reflection, Carlos.
Although, as you say, I think you've fallen short. I would add another point to this list, which I think is essential. Content marketing is about being flexible enough to forget everything you've learned and start from scratch again and again.
Reply
comment-avatar
Raul 7 years old
Carlos, I take my hat off to you.
All these reasons are what often cause projects to fail.
If I had to add another, I would say that the content needs to be analyzed and monitored.
That's not worth it, public and I forget.