Lavender will help you increase your sales by not only helping you speed up the process of writing more outbound sales emails, but it will also teach you how to write better ones. This means that not only can you be consistent in your outreach, but you can also get more responses, and more responses equal a bigger pipeline. The platform claims to double your response rate, and we have no doubt about that from the reviews and feedback on the platform. It’s like having a personal writing coach alongside your AEs and SDRs.
The best properties of lavender for writing emails:
Multiple integrations with some of the best ESPs
Allows further integration with other third-party services
Provides you with news about your potential customers and their companies
Detects common problems that need to be fixed
Lavender Pros for Email Writing: With a 4.9 rating on G2, they're definitely doing something right (a lot of things right, actually). The platform is very easy to use, has great customer service, and their chrome extension is a great help.
Cons of Lavender for Email Writing: It’s reasonably priced, but it can get expensive as you scale. That said, if you can actually double your response rate from your emails, it should pay for itself very quickly.
Screenshot of the Smartwriter.AI website
We all get a lot of emails, and a lot of them are still generic. Personalized emails have much higher open and rich people database engagement rates, but they can be difficult to do at scale. While most ESPs allow you to do basic personalization, Smarwriter.ai takes it a step further. This means your emails will be more effective and save you a lot of time and money.
Smartwriter.ai's best features for email writing:
Adapt to social activity
Include personal recommendations
Add details about the person's job description or resume
Customize with latest news, past work, context, etc…
Smartwriter.ai Pros for Email Writing: Smartwriter.ai has a huge amount of customization that you can quickly add, which can help you stand out. Many people can customize the recipient name and company name, so you have to go a step further and add more personal information. Smartwriter makes this easy and fast. You can also automate SEO backlink outreach, which is pretty cool.
Cons of Smartwriter.ai for email writing: It may struggle with certain niches. And you may still need to do some additional editing or copywriting, but you should do that with one of the tools listed.