A brand like Asphalt does this well. They let their loyal customers pre-order their clothing before the full launch, which creates hype and rewards their best buyers.
How to perform
Tell people early: Give a week or two of notice. Use email and social media to create some buzz.
Make It Exclusive: Limit it to email subscribers or loyalty members. If everyone gets it, it's nothing special.
Add incentives: Sweeten the pot with incentives like free shipping, smaller discounts, or even attention.
Show Tease using subtle previews to build hype.
Send updates: When their order has shipped, and thank them for being a part of the pre-launch.
Holiday-themed discounts
The holidays are prime shopping time. People are already in the mood to buy, so give them a reason moj database to choose you over someone else. Holiday promotions are among the most effective examples of sales promotion to increase seasonal revenue.
Example
Old Navy is doing it during Black Friday. Half off everything plus gift guides that make shopping easier. People love it because it's easy and saves time.
How to perform
Choose the right holidays: Black Friday, Christmas, Valentine's Day - these are the big holidays. Plan around them.
Add a little festive flair: Use holiday colors, patterns, and themes in your emails and ads. Make it feel seasonal.
Product Bundles: Create gift sets or packages that can be easily purchased as gifts.
Promote like crazy: Use every channel – email, social media, even in-store signage – to get the word out.
Create a deadline: Use phrases like “Order by December 20th for delivery by Christmas!” to push last-minute shoppers.
Social media is everywhere, and if you’re not using it, you’re missing out on some sales promotion ideas that you should explore. Throw in a little gamification, and boom, people are interacting with your brand like it’s their new favorite video game they just can’t put down. Together, these two things – social media and gamification – are the fuel for engagement. Not only do they add fun to the shopping experience, they get people to share, come back for seconds, and keep you on their mind. The goal here? Engage people and convert them into loyal customers with minimal effort on your part.