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Companies are scaling back their PPC

Posted: Wed Feb 12, 2025 4:39 am
by taaaaahktnntriimh@
Regarding the general drop in PPC performance, much of it is concentrated in specific industries. The travel industry, for eample, has been one of the hardest hit by the Coronavirus outbreak. ppc daily conversion volume & revenue during covid19 The same can be said for restaurants, bars, and other businesses in the hospitality/entertainment/recreation industries. ppc search ad category But, many other industries are actually thriving in terms of their PPC performance.


As Wordstream’s data shows, on-demand/virtual entertainment companies ivory coast cell phone number list are seeing an increase in search ad conversions of up to 102 percent. ppc search ad conversions since covid19 In the B2B realm, office supply companies and packaging services are also eperiencing gains in terms of PPC performance. ppc in b2b perfroming strong during covid19 And, of course, brands offering medical and health products/services are definitely thriving at the present moment.


ppc medical spike In looking at the general assumption that many (if not most) spend, well. If most other companies in your industry are doing so, this is all the more reason for you not to. Not only will you have less competition, but you also won’t need to spend as much to gain the visibility you’re looking for.