It's a simple principle:
Posted: Wed Feb 12, 2025 4:03 am
"And Gary, how much do you earn?"
"Um, I think around $20,000."
Whenever Gary talked to strangers, the question about money would come up at some point.
As soon as he answered the question, they smiled and said something like:
"Well, that's not so bad. I think for a 30-year-old, $20,000 a year is a lot of money."
Gary Halbert corrected the ignorant:
"Oh no, you misunderstood. My income is $20,000 per day!"
What can you learn from him?
We usually only buy what we want - rarely what we need.
Most of the time we save indonesia phone number list and scrimp on the things we need so that we can afford the things we want and that we enjoy.
The only thing the German really needs is toilet paper.
He buys everything else because he wants it.
You can and should use the same principle if you want your product to get on the bestseller list.
How does this work exactly?
Present people with a fantasy:
Show them a better life or an easier everyday life if they own your product.
Short:
Sell them the fantasy they want – and then give them what they need.
Never the other way around.
Do you want to improve your copywriting and learn more of Gary Halbert's great techniques and secrets? Then read his book.
"Um, I think around $20,000."
Whenever Gary talked to strangers, the question about money would come up at some point.
As soon as he answered the question, they smiled and said something like:
"Well, that's not so bad. I think for a 30-year-old, $20,000 a year is a lot of money."
Gary Halbert corrected the ignorant:
"Oh no, you misunderstood. My income is $20,000 per day!"
What can you learn from him?
We usually only buy what we want - rarely what we need.
Most of the time we save indonesia phone number list and scrimp on the things we need so that we can afford the things we want and that we enjoy.
The only thing the German really needs is toilet paper.
He buys everything else because he wants it.
You can and should use the same principle if you want your product to get on the bestseller list.
How does this work exactly?
Present people with a fantasy:
Show them a better life or an easier everyday life if they own your product.
Short:
Sell them the fantasy they want – and then give them what they need.
Never the other way around.
Do you want to improve your copywriting and learn more of Gary Halbert's great techniques and secrets? Then read his book.