Products people buy on social media
Posted: Wed Feb 12, 2025 4:01 am
According to a PYMNTS report, 43% of consumers browse social media platforms to discover new brands or products. The most popular products people purchase through social media are clothing, beauty products, and food and beverages.
Image via PYMNTS
As you can see from the image above, Facebook and Instagram are the best platforms for social trading.
Since there are millions of consumers actively searching for products on social media, running ads on these platforms should be your main e-commerce lead generation strategy.
So how should you use social media ads for lead generation?
Here are some tips to get started.
Use advanced targeting to reach relevant audiences on social media. Some options include behavioral fantuan database targeting, lookalike audiences, retargeting, or demographic targeting.
Create ads with stunning visuals that instantly grab attention and engage your audience. Make your ads look like native content on the platform to get more engagement.
Write compelling copy that focuses on providing value and outlines the benefits of clicking on the call to action.
You can also use quizzes, polls, or other interactive content to engage viewers of your ads and drive them to your website.
Create calls to action that use strong action words and clearly direct people to the desired action.
Create dedicated landing pages for social media ads where users who click on the ad will be redirected. Use compelling content and calls to action to generate leads from these landing pages.
Check out this Instagram ad from this wellness app company. It engages users with a quiz.
Example of an ad for the Mellowflow app
Image via Instagram
The “Learn More” call to action takes people to their website, where they take a quiz and provide their email address to get the results. Check out the landing page.
Melloflow quiz landing page
Image via MellowFlow
2. Attract potential customers through useful blog content
Running a blog is one of the most sustainable ecommerce lead generation strategies. You can organically attract a steady stream of leads to your website through relevant, useful, and targeted content.
Using SEO for lead generation further streamlines the process.
Here's how you can generate leads through your blog :
You create informative content about topics in your field that help solve a consumer problem or satisfy a need.
People search for queries in search engines and find your content in the search results.
They read your content and engage with other content or resources on your website.
Through registration forms on your website, you will acquire these potential customers for further care.
Image via PYMNTS
As you can see from the image above, Facebook and Instagram are the best platforms for social trading.
Since there are millions of consumers actively searching for products on social media, running ads on these platforms should be your main e-commerce lead generation strategy.
So how should you use social media ads for lead generation?
Here are some tips to get started.
Use advanced targeting to reach relevant audiences on social media. Some options include behavioral fantuan database targeting, lookalike audiences, retargeting, or demographic targeting.
Create ads with stunning visuals that instantly grab attention and engage your audience. Make your ads look like native content on the platform to get more engagement.
Write compelling copy that focuses on providing value and outlines the benefits of clicking on the call to action.
You can also use quizzes, polls, or other interactive content to engage viewers of your ads and drive them to your website.
Create calls to action that use strong action words and clearly direct people to the desired action.
Create dedicated landing pages for social media ads where users who click on the ad will be redirected. Use compelling content and calls to action to generate leads from these landing pages.
Check out this Instagram ad from this wellness app company. It engages users with a quiz.
Example of an ad for the Mellowflow app
Image via Instagram
The “Learn More” call to action takes people to their website, where they take a quiz and provide their email address to get the results. Check out the landing page.
Melloflow quiz landing page
Image via MellowFlow
2. Attract potential customers through useful blog content
Running a blog is one of the most sustainable ecommerce lead generation strategies. You can organically attract a steady stream of leads to your website through relevant, useful, and targeted content.
Using SEO for lead generation further streamlines the process.
Here's how you can generate leads through your blog :
You create informative content about topics in your field that help solve a consumer problem or satisfy a need.
People search for queries in search engines and find your content in the search results.
They read your content and engage with other content or resources on your website.
Through registration forms on your website, you will acquire these potential customers for further care.