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Explore innovative registration options

Posted: Wed Feb 12, 2025 3:56 am
by surovy117
After completing the quiz, they can enter their email address to have personalized recommendations emailed to them, or skip it and get the recommendations right there.

Warby Parker second image

Image via Warby Parker

This option ensures that only interested consumers sign up for its emails, which helps generate relevant leads.

6. Provide your site visitors with a free tool
Another proven strategy for generating email leads is to offer free tools, such as calculators or generators, to your target audience.

These are great lead magnets that will drive relevant traffic to your website. You can ask them to create a free account or provide their email address to use the tool for free or get results.

The tool can be anything from a headline generator to a cost calculator. Just make sure it’s relevant to your industry and helps you reach your target audience.

Here’s an example of a free email subject line testing tool from CoSchedule. It first asks people to enter the subject line they want to test. Once they do, it asks them to create a free account to get the results.

CoSchedule Email Subject Tester

Image via CoSchedule

Anyone interested in using this useful tool to create a catchy subject line must provide their email address. This creates an effective way to generate email leads for the brand.

7. Host a webinar or offer an online course
Hosting webinars or offering online courses are great for both B2C and B2B email lead generation . Anyone employment database who wants to sign up must do so by providing their email contact information.

You can participate for free or charge a certain amount depending on the value of your webinars or online courses you offer.

Also, choose webinar or course topics relevant to your field to attract relevant traffic and generate targeted email leads.

As always, create a dedicated landing page and registration form for each course, webinar, or online event you host.


With the advent of new technologies, there are more email signup options to explore than relying solely on web forms.

For example, you can use AI chatbots to get newsletter signups by integrating a form into the bot interface. The chatbot will present this option to relevant users based on their interactions.