In this sense, marketing does not just offer a “medicine” for companies to get out of a crisis, but an opportunity for them to come out better. How to work marketing in times of crisis? As you already know, there is no way to establish a universal marketing conduct in times of crisis, as the scenarios and reality of each business are very different. The good news is that there are some concepts and guidelines that can be useful for different situations, as well as strategies that have helped many companies in recent years.
Let's look at some information that can help guide your actions during bolivia whatsapp data difficult times. guidelines for marketing in times of crisis?In , shortly after the financial crisis broke out in the united states in , professor john quelch and researcher katherine e. Jocz published an article in the harvard business review on marketing in periods of recession.
Although the text was produced more than ten years ago, its guidance continues to be valuable, especially for answering the question that any manager or marketing professional asks when diagnosing a crisis: what should I do now? Very succinctly, your actions must be based on pillars: simplify the portfolio of products or services; increase accessibility; reinforce confidence; position yourself for recovery.