10 Bizarre Money Habits That Are Making Millennials Richer” – Refinery29
Posted: Wed Feb 12, 2025 3:12 am
Desire is a great motivator when it comes to newsletter subjects. If you can identify what your readers want, you will get them to open your emails.
Refinery29 achieved this by using curiosity combined with desire. The simple subject line promises “bizarre money habits” and then explains that these habits are filling millennials’ bank accounts.
6. “Age-defying beauty tricks” – Le Mer
We discussed vanity above, so it’s no surprise that Le Mer scores a big win with this catchy email subject line. It’s short—just four words—making it extremely mobile-friendly. And while it’s not about hitting a sore spot, the phrase “age-defying” will get anyone who’s afraid of looking older off the hook.
7. "Don't wear last year's styles." – Guess
We all agree that Guess has consistently excelled in marketing, from TV and radio to the internet and email self employed database marketing. This newsletter subject line is perfect.
It's basically playing on readers' worst fears: That they're wearing last year's styles and everyone knows it. Again, we're talking about vanity, but this doesn't promise anything concrete. It simply creates anxiety and curiosity.
8. “New Essentials for Your Office” – HP
You don't have to look much further than Pinterest to know that office design has become an obsession for men and women all over the world. They not only want functional, efficient equipment and supplies, but they want their offices to look good.
That's why HP has used a series of newsletter topics focused on helping people build the perfect office space.
9. "Get priority access." - Black Tux
Exclusivity is a powerful way to boost email opens. People want to feel special and part of an exclusive crowd. That's why this newsletter subject line from Black Tux works so well.
We don't know from the subject line what "priority access" means. But we want to find out. We don't know what the email contains. We click to see.
10. “Steal these email templates…” – Digital Marketing
Okay, okay, we know we stole a lot of ideas from Digital Marketer, but we promise this is the last one. We chose it because it's one of the best newsletter subjects that will keep your audience engaged and grateful.
First of all, the word “steal” is interesting. After all, it’s taboo – you shouldn’t steal. Yet Digital Marketer invites you to do so. Moreover, it promises something special and valuable.
Refinery29 achieved this by using curiosity combined with desire. The simple subject line promises “bizarre money habits” and then explains that these habits are filling millennials’ bank accounts.
6. “Age-defying beauty tricks” – Le Mer
We discussed vanity above, so it’s no surprise that Le Mer scores a big win with this catchy email subject line. It’s short—just four words—making it extremely mobile-friendly. And while it’s not about hitting a sore spot, the phrase “age-defying” will get anyone who’s afraid of looking older off the hook.
7. "Don't wear last year's styles." – Guess
We all agree that Guess has consistently excelled in marketing, from TV and radio to the internet and email self employed database marketing. This newsletter subject line is perfect.
It's basically playing on readers' worst fears: That they're wearing last year's styles and everyone knows it. Again, we're talking about vanity, but this doesn't promise anything concrete. It simply creates anxiety and curiosity.
8. “New Essentials for Your Office” – HP
You don't have to look much further than Pinterest to know that office design has become an obsession for men and women all over the world. They not only want functional, efficient equipment and supplies, but they want their offices to look good.
That's why HP has used a series of newsletter topics focused on helping people build the perfect office space.
9. "Get priority access." - Black Tux
Exclusivity is a powerful way to boost email opens. People want to feel special and part of an exclusive crowd. That's why this newsletter subject line from Black Tux works so well.
We don't know from the subject line what "priority access" means. But we want to find out. We don't know what the email contains. We click to see.
10. “Steal these email templates…” – Digital Marketing
Okay, okay, we know we stole a lot of ideas from Digital Marketer, but we promise this is the last one. We chose it because it's one of the best newsletter subjects that will keep your audience engaged and grateful.
First of all, the word “steal” is interesting. After all, it’s taboo – you shouldn’t steal. Yet Digital Marketer invites you to do so. Moreover, it promises something special and valuable.