You can link the content of your checklist to your online course by providing it as a tool
Posted: Tue Feb 11, 2025 10:49 am
Create a free mini-course of specific sections or concepts from your main course and distribute it.
If your audience wants to learn more about the topic, you can invite them to purchase your paid course at the end of the free course with a compelling call to action .
You can also use pop-ups to promote these mini-courses on your website or blog.
pop-ups for selling courses
Image via LearnWorlds
Thinkific is a platform that allows you to create, market, and sell online courses .
Checklists
Checklists are another lead magnet that you can offer to your prospects for free to help promote your botim database main course. This resource provides customers with a concrete path to achieving certain goals.
For example, it might include a list of skills you should master by the end of the course in order to complete your learning. In such cases, the checklist acts as a guide to help potential candidates get the most out of the course you are providing.
Alternatively, it could be a condensed version of the course that will act as a simple guide.
Other types of lead magnets you can use include leads, templates, reports, cheat sheets, PowerPoint templates , and so on.
5. Take care of the leader after they complete the course
By this stage of your lead generation funnel , you should have a decent amount of leads coming from your online course.
However, nurturing these potential customers is more important because acquiring a new customer is five times more expensive than retaining an existing one.
This is where good Customer Relationship Management (CRM) tools come in handy. And a good CRM serves as a database for your contact list and helps convert leads into customers.
By leveraging CRM to automate the lead generation process, you can ensure that every lead receives the right content at the right time. Here are some additional steps you can take:
Add the link to your calendar and make it easy to schedule a meeting with your sales representative.
Eliminate manual work and automate your sales process . Do this by sending automated engagement sequences and automated follow-up emails.
As a result, your potential customers will move smoothly through each level of your sales funnel. This, in turn, will allow you to convert them into long -term satisfied customers .
If your audience wants to learn more about the topic, you can invite them to purchase your paid course at the end of the free course with a compelling call to action .
You can also use pop-ups to promote these mini-courses on your website or blog.
pop-ups for selling courses
Image via LearnWorlds
Thinkific is a platform that allows you to create, market, and sell online courses .
Checklists
Checklists are another lead magnet that you can offer to your prospects for free to help promote your botim database main course. This resource provides customers with a concrete path to achieving certain goals.
For example, it might include a list of skills you should master by the end of the course in order to complete your learning. In such cases, the checklist acts as a guide to help potential candidates get the most out of the course you are providing.
Alternatively, it could be a condensed version of the course that will act as a simple guide.
Other types of lead magnets you can use include leads, templates, reports, cheat sheets, PowerPoint templates , and so on.
5. Take care of the leader after they complete the course
By this stage of your lead generation funnel , you should have a decent amount of leads coming from your online course.
However, nurturing these potential customers is more important because acquiring a new customer is five times more expensive than retaining an existing one.
This is where good Customer Relationship Management (CRM) tools come in handy. And a good CRM serves as a database for your contact list and helps convert leads into customers.
By leveraging CRM to automate the lead generation process, you can ensure that every lead receives the right content at the right time. Here are some additional steps you can take:
Add the link to your calendar and make it easy to schedule a meeting with your sales representative.
Eliminate manual work and automate your sales process . Do this by sending automated engagement sequences and automated follow-up emails.
As a result, your potential customers will move smoothly through each level of your sales funnel. This, in turn, will allow you to convert them into long -term satisfied customers .